In recent twenty years, with the development of the Internet, the ecological environment and industrial chain of information-related industries have undergone tremendous changes. Looking back on the course of informatization, the clearest and most intuitive products are products, from switches, routers, optical fibers, mobile phones and computers to the Internet, information and so on. Then, at another progressive level, it is the exchange, transmission, processing, classification and analysis of information. However, when we talk about massive data, we can't help but suddenly enter an abstract vast space. This is a digital world that can't be described in detail, an endless world of massive data, a world that was originally disorderly and chaotic, and it has become regular and orderly in the face of data processing technology.
1. Illustration of "Shallow Reading" Located in Shinjuku District, downtown Tokyo, Kiichi Guowu Bookstore is one of the largest chain bookstores in Japan. Surprisingly, in its bestseller window, among the top bestsellers in the library edition 10, there are actually three cartoons! According to the bookstore clerk, young readers are the main group, and they prefer "light novels" with comic language, comic style illustrations, random writing techniques and easy reading. In almost all the light novel sections of bookstores, you can see many students-like readers choosing books. This is a popular entertainment literature at present.
The younger generation in Japan has formed their own reading habits. Only the elderly and office workers read newspapers, while young people mainly read magazines and "light novels" and have little time to read books. This is an "era of reading pictures".
2. "Follow the feeling", "Dont Ask For Help's solution" and "follow the feeling" were once considered as the immature and worrying reasons of the new generation. However, investigating the facts is not that simple. When massive data comes, it is difficult for people to accept fast information through "slow reading", and only "fast reading" at a glance can meet the needs of the times. As a result, the era of big data has produced "shallow reading" and "picture reading family".
In traditional times, people usually read books and gain knowledge from words. In the information age, reading has changed, namely multimedia information dissemination and reading. This naturally leads to a conclusion that if reading is to absorb knowledge, then the most convenient way of absorption is the best way of "reading". Examples show that electronic reading rich in audio, video and text can stimulate people's multiple senses to move at the same time, and can absorb different aspects of knowledge at the same time, which is much more effective than simple text reading. In this case, the reading revolution in the era of big data is unstoppable.
In the description of the above phenomenon, there is a profound fact: the era of big data has not only brought about changes in the way of information absorption, but more importantly, subverted the way of human survival and development, making human thinking more convenient and dexterous, enabling it to continue to develop. Furthermore, we will see that once there is a computer that can save the use of thinking or dynamic thinking, then human beings will enter an era of self-design, transform their lives and make them eternal, and the digitalization of thinking is only its prelude.
Therefore, massive data is a warning to thinking. Only by constantly developing and upgrading our way of thinking and renewing our thinking achievements can human beings live in harmony with their continuous life.
Therefore, lifelong learning will be the way of life of our generation.
3. Reflection on popular culture According to statistics, the book sales in Japan have been in a downward trend for a long time after reaching the peak from 1996 to 1997. The decrease in book sales is accompanied by the decrease in national reading. Since the second half of 1990s, the proportion of people who haven't read a book in a month has reached 50%. The reading volume of Japanese students has obviously decreased, and the proportion of non-reading has increased from 10% in 1985 to about 40% in 2005, and the number of students who read more than four books per month has decreased by 20%. The same phenomenon is common in China.
However, on the contrary, short and pithy books are very popular. A survey shows that in recent years, the popularity of illustrated "light novels" has promoted young people's interest in writing and increased their reading. Original films and novels based on films and TV plays are very popular recently, and fictionalization of film and TV plays has also become a feature of recent bestsellers.
Being far away from words makes many people worry that their language understanding ability, emotional expression ability, information analysis ability, thinking ability and imagination will be greatly reduced, but in fact, the opposite is also happening. The brand-new third-generation mobile Internet takes digital content such as periodicals, newspapers, books, music, videos, animations and software downloads as its core, forming a diversified mobile new media platform integrating multimedia, entertainment and value-added services. When readers enjoy convenient reading methods and various reading contents, all kinds of audio-visual senses are also brought into full play. With the rapid development of information technology, these new reading tools conform to the busy life rhythm of urbanites, make up for the limitations of shallow reading, and provide readers with rich and personalized reading experience. New media does not exclude old classics, but needs new forms of expression, so it may be a trend to produce "deep thinking" by "shallow reading".
It is reported that researchers from Microsoft and Israel Institute of Technology have developed a software that uses historical data to predict future events. There was a drought in Angola in 2006, and it was systematically predicted that cholera might occur in Angola. According to the report of hurricane in Africa in early 2007, the system once again warned of cholera in Angola. Less than a week later, cholera did occur in Angola.
In other tests, such as the prediction of diseases, violent incidents and casualties, the accuracy of the system reaches 70% to 90%. Huo Weici said that the system will be improved and put into practical use, which will help * * * rescue organizations to prepare for rescue activities earlier. This research can be expanded. If the information source is extended to more newspapers and even e-books, its application scope and accuracy will be improved.
A market for this forecasting tool is forming. In addition to Microsoft, a startup called Recorded Future is also using a similar method to predict future events. Christopher Ahlberg, CEO of the company, said that it is feasible to use "hard data" for forecasting, and the company's customers include the * * * intelligence department.
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This article is taken from "Big Data Gold Rush: Mastering Big Data is Mastering Wealth" by Shang Qi Publishing/Li Dewei, Grain Rain, Wang Haiping, Xu Li.