By Hanyu Xue

Analyst, Software and Information Service Research Center, SEDIC

The new generation of electronic information technology, represented by AI, Internet of Things (IoT), cloud computing, big data, and the industrial Internet, is profoundly impacting people's traditional ways of working and living. New technologies give rise to new business models, new economic forms, and promote the optimization and upgrading of new management models, driving digital transformation on a global scale. Human resource management, as an important part of enterprise management, is also experiencing profound changes brought about by digitization, and at the same time, HRM software, as an important tool for human resource management, plays an important role in realizing the digital transformation of enterprises. The current stage of HRM software from the function, concept and technology has been different from the traditional HRM software, HRM software has entered the "people-oriented" digital experience era.

First, from "efficiency first" to "people-oriented"

In addition to changes in the demand for HRM software, the concept of human resource management has also changed. Early human resource management is mainly dealt with operational, administrative repetitive work, with the technological changes and progress of the times, in the traditional human resource management based on the generation of human capital management. Human capital management is built on the basis of human resource management, manpower as a kind of capital to manage, according to the requirements of the enterprise development strategy, planned to optimize the allocation of human capital, stimulate the enthusiasm and creativity of the staff, improve productivity and economic efficiency, obtain long-term value returns, and ultimately promote the development of the enterprise. Under the current wave of digital transformation of enterprises, new management concepts have been generated, and enterprises attach more importance to the human-centered employee experience, not only through human resource management to achieve a series of work such as employee recruitment and selection, performance appraisal, salary management, employee incentives, talent training and other work to improve the efficiency, but also through the means of digitization, so that business managers can real-time perception of the voice of the employee, seize every opportunity to effectively motivate the The company is also able to create a real-time dynamic, full participation and employee-centered experience, creating a people-centric corporate culture.

AI technology drives the transformation of HRM software

AI helps companies improve the employee experience. Most companies focus on improving the "customer experience", taking the customer's needs as the core, continuously improving the product's functionality, and realizing the development of business profitability. However, the "employee experience" is also crucial to the sustainable development and competitiveness of the enterprise. With the increasingly urgent need for digital transformation, the "employee experience" as an important aspect of enterprise management that should not be ignored, has been noticed by more and more enterprises. attention. The application of emerging technologies greatly helps enterprises to improve the employee experience, such as voice interaction, intelligent robots based on the application of AI is changing the traditional way of communication; AI resume screening, AI interviews to improve the efficiency of the service, optimize the interview process; based on AI algorithms, intelligent analysis to help enterprises understand more about the needs of the employees, and further to attract talent, use talent, retain talent, enhance the sense of belonging of employees to the enterprise. Employees have a sense of belonging to the enterprise, providing employees with a more warm, personalized and intelligent experience. AI allows the power of data to be further amplified, making the HRM software one step more intelligent.

AI assists companies in making intelligent decisions. Since human thoughts and emotional changes are dynamic and unpredictable, human capital management is a real-time dynamic process. While traditional human capital management technologies have provided real-time, usable data for business, many organizations currently rely on manual methods, which can easily lead to issues such as untimely data updates and incorrect insight information. Delayed data allows HR managers to make decisions based on outdated information, resulting in lagging rewards and penalties and an inability to respond quickly and in a timely manner. Therefore, fast, real-time data generation and flow means that today's corporate business decisions should be made through scientific data analysis. Since the amount of information needed to make decisions is huge, companies can use AI technology to analyze data, through text analytics, sentiment analysis, graphical databases, NLP Natural Language Processing, ONA Organizational Network Analysis, and other technological means to provide recruitment selection, performance management, education and training, motivation and feedback. management, education and training, incentive feedback and other full application scenarios of decision support. At the same time, AI can help HR teams extract insightful information from data in a timely manner and provide real-time advice. Decisions supported by AI can achieve agility, efficiency, and rapid response, which is conducive to breaking down organizational barriers, activating the energy of talent, and stimulating the vitality of the organization from a new perspective.

Three major vendors have made a concerted effort to push HRM software into the digital experience era