How Digital Intelligence empowers cross-border e-commerce is as follows:

1. Precision marketing: through big data analysis, cross-border e-commerce companies can gain a deeper understanding of consumer needs and market trends, so as to provide consumers with more targeted products and services. At the same time, AI algorithms can predict consumers' future purchase intentions based on their purchase history and browsing behavior to achieve precision marketing.

2. Intelligent supply chain: Through technologies such as Internet of Things, big data and artificial intelligence, cross-border e-commerce companies can establish an intelligent supply chain system to realize the digitization and intelligence of the supply chain. This can not only improve the efficiency and responsiveness of the supply chain, but also reduce inventory costs and operational risks.

3. Intelligent logistics: through the application of Internet of Things, big data, artificial intelligence and other technologies, cross-border e-commerce can optimize the logistics process and achieve intelligent logistics. For example, through intelligent scheduling and route planning, it can reduce logistics costs and improve logistics efficiency; through real-time tracking and visualization management, it can improve the transparency and controllability of logistics.

4, personalized service: cross-border e-commerce can use artificial intelligence technology to provide consumers with more personalized service. For example, intelligent customer service can provide more accurate and timely answers based on consumers' questions and contexts; intelligent recommendation systems can recommend goods that better meet their needs based on consumers' purchase history and browsing behavior.

Importance of e-commerce:

1. Convenience: e-commerce provides consumers with a convenient shopping experience. Consumers can browse and buy goods through the Internet anytime, anywhere, without the limitations of time and place. This provides consumers with more choices and convenience, saving time and energy.

2. Reduce costs: E-commerce can reduce transaction costs because online sales can reduce many of the intermediate steps required in traditional retailing, such as rent and staff wages. In addition, e-commerce can reduce the cost of goods through centralized purchasing and inventory management, thus providing consumers with more competitive prices.

3. Enhance market competitiveness: E-commerce provides enterprises with a broader market and more sales opportunities. Through the e-commerce platform, enterprises can sell their products nationwide or even globally, thus expanding sales channels and increasing sales. In addition, e-commerce can also provide enterprises with more marketing and promotional tools, such as search engine optimization, social media marketing and so on.