The phenomenon that Internet giants are taking away the vitality of vegetable vendors is actually the inevitable result of the popularity of the Internet and the rapid development of e-commerce, which is a normal phenomenon. 2 1 century China's economy is developing at an unimaginable speed, and it is about to enter the national 5G era. Buy more food, buy food in JD.COM, Tmall Supermarket, Taoxianda, Meituan You Xuan, etc. Now the self-operated services launched by major companies are endless, giving consumers many more choices. First, the major platforms introduced new concessions and strong subsidies, which greatly increased consumers' desire to buy. The major shopping platforms mentioned above offer many discounts to consumers on raw meat and vegetables. For example, buying more food has made consumers feel the high subsidies of the platform from the beginning. Friends and relatives can't help but send it out when they first come into contact with the online shopping experience? It's too cheap to buy food on this? Sigh. In fact, the profit of vegetables is very low. Behind this is the subsidies given by major platforms to attract consumers' attention, in order to monopolize this market and lay the foundation for group buying.

Second, the rising price in the market is gradually discouraging consumers from buying food in the market. For ordinary citizens with average spending power, rising prices are undoubtedly an important factor to dampen consumers' enthusiasm for buying food. In the past two years, there has been a heated discussion among people all over the country. The price of pork has gone up. ? Many people who often buy vegetables have found that after the price of pork increased, even other meat dishes began to increase in price, and many restaurants began to adjust the set meal prices in their stores accordingly, most of which were price increases. Even after that, the price of pork has declined, but the prices of some third-tier small cities are still temporarily unable to reach a balance. Coupled with the impact of this year's epidemic, the market downturn has also affected the spending power of some people. At this time, the online shopping launched by major platforms has brought a glimmer of light to many ordinary citizens. After spending on the platform, many consumers feel that they have saved some money to buy food and gradually reduced the frequency of going to the vegetable market to buy food.

Third, community group buying has changed the consumption patterns of some citizens. In fact, the model of community group buying was not developed only this year, but it has never been noticed by people. The turning point lies in this year's epidemic, and people began to notice the convenience of community group buying. As long as there is a consumer distribution platform and a community leader with the ability and reputation, the concept of community group buying is basically established. Convenience stores or small fashion shops near home can become the base camp for group buying in the community. Consumers can order everything from daily necessities to vegetables and meat just by clicking a mobile phone, which greatly improves the living standards of citizens and saves a lot of time. The price is also more favorable than that bought in the market, so most people tend to choose the shopping method of community group purchase.

Therefore, Internet giants are taking away the vitality of vegetable vendors, which is an inevitable trend of social development. How can vegetable vendors find vitality in this commercial war is also a topic that many people will discuss next. As consumers, it is normal to choose a shopping method that is conducive to the development of their living standards. We should conform to the development of this era and join the pace of the new era.