Big Data is not about teaching machines to think like people, instead it is about applying mathematical algorithms to massive amounts of data to predict the likelihood of things happening. Because everyone's behavior is the same as everyone else's in the face of the laws of big data, there is no essential change, so businesses will be more aware of consumer behavior than consumers.

Big data prediction is the most core application of big data, big data prediction will be the traditional meaning of prediction "to expand" to "now test". The advantage of big data prediction is that it transforms a very difficult prediction problem into a relatively simple description of the problem, which is simply beyond the reach of traditional small data sets. From the perspective of prediction, the results of big data prediction not only get to deal with the reality of the business simple, objective conclusions, but also can be used to help business decision-making, the information collected can also be planned, guided by the development of greater consumer power.