(1) Internet Brand
The main purpose of hotel Internet marketing is to establish the hotel's own brand on the Internet, so that the brand of well-known hotels can be extended online. Generally, hotels can quickly Establish a brand image.
(2) Website promotion
This is one of the most basic functions of hotel online marketing. All functions of the hotel website must be based on a certain number of visits. Therefore, hotel website promotion is the core work of Internet marketing.
(3) Information release
The hotel website is an information carrier. Publishing hotel website information is one of the forms of hotel marketing. At the same time, hotel information release is also a basic function of hotel online marketing. . Its purpose is to deliver hotel information to target groups, including customers/potential customers, media, partners, competitors, etc.
(4) Hotel Sales
The purpose of marketing is to increase hotel sales, and hotel online marketing can promote hotel sales. Just like Zhengding Boding Hotel uses online marketing to promote hotel sales.
(5) Sales Channels
Hotel online marketing is an extension of hotel sales channels on the Internet. The construction of online sales channels is not limited to the website itself, but also includes those established on a comprehensive e-commerce platform. Online stores and different forms of cooperation with other e-commerce websites, etc.
(6) Customer Service
The Internet provides more convenient online customer service methods, from the simplest form of FAQ (Frequently Asked Questions) to mailing lists, as well as BBS and MSN , chat rooms and other instant messaging services, the quality of customer service has an important impact on the effectiveness of online marketing.
(7) Customer relationship
Good customer relationship is a necessary condition for the success of online marketing. Through the interactivity of the website, customer participation and other methods, while carrying out customer service, it also Improved customer relationships.
(8) Online research
Online market research can be completed through online questionnaires or emails. Compared with traditional market research, online research has the characteristics of high efficiency and low cost. , Therefore, online research has become one of the main functions of Internet marketing. The significance of carrying out online marketing is to give full play to various functions and maximize the overall benefits of online operations.