Baiguoyuan is the first fruit chain enterprise in China and one of the largest fruit retailers in China. Yu Huiyong, the founder of the company, founded Baiguoyuan in 2006. He saw the potential of the fruit retail market and adopted a brand-new business model. Baiguoyuan adopts the model of "front store and back factory", that is, it opens a physical store in the city center and then produces it in a factory in the suburbs. This model enables Baiguoyuan to better control the quality and price of products and better meet the needs of consumers.

In addition, Baiguoyuan has adopted some innovative technologies and methods to improve efficiency and reduce costs. For example, they use the Internet of Things technology to monitor the maturity and quality of fruits, and use big data technology to analyze sales data and forecast demand.