In the current era of big data, it seems that a little thing will be infinitely amplified, as we all know. Movie and TV stars ushered in the big data, so there is a "flow star"; Netflix ushered in the big data, so they *** with the formation of the "Netflix economy". Therefore, now the era of self-media - personal characteristics of communication in this era of big data came into being. In the environment of big data, it is the best time to have a good opportunity for self media. In order to seize the best time, many people also want to become self media, and so flocked to in.

Thinking back to my childhood downstairs video store, when there is a popular star out of the new song, it will be played everywhere, be sung, until I listen to the ear callus is still broadcasting, almost can be said that this one to two years are in a constant stream of dissemination. Earlier years of viral marketing, a star can be popular for a long time, but can not be red very quickly. And now, in such an era, you find a persona for yourself, casting their favor, find the netizen's tide point, you have the opportunity to find their way out. The most typical example is papi sauce's original self-media short video was widely spread, its video content is funny, spit deep into the hearts of the people, won tens of millions of netizens click, attention and sharing.

What's the concept of tens of millions? I used to think it was unbelievable, but now it seems like a lot of celebrities and Internet celebrities can casually microblog tens of millions of followers. A good-looking person is tapped into the hot search, fans incrementally. So after a while... He sent out a microblog "Thank you for your support, millions of fans welfare, what do you want?" From then on the road to the development of Netflix.

This is the era of self media, the data of the surprise and bring the income let you think of unexpected. It is also because it seems to seem to be such a good time, the era of self media, information is updated and iterative fast, the life cycle of personal communication is short, many self media are eager to seek transformation, extend the life cycle, and outside the bureau, many people are eager to squeeze in, despite the lack of characteristics, the spread of content flooding, but also want to integrate into the circle, integrated into the realization that to do a good job in the self media, it is not an easy thing to do. Today's self media era, many self media is because the content is too much, similar, cluttered and no substance and forgotten by the masses. The best of times the masses with the fastest time to achieve you, but also in the shortest time to compare you, and then choose a better. How to find the direction of the media?

1. Accurately position yourself and find your own persona. In the age of self media, oneself is a brand and a commodity in the huge age of self media. How to reflect and create your own character in the content you publish is very important.

2. Use big data for audience analysis. After positioning yourself be sure to do a lot of data analysis with your chosen hashtags - gender, age, geography, hot news attention? Customize your content based on the many data, publish content with precision, and place on precise platforms.

3. Content marketing, not just platform marketing. If you publish something without content, or content is not enough to attract people, even the best platform is difficult to maintain traffic. Many large volume platform to help others advertise, not only did not achieve the desired effect or even can be said to have no effect. Even if this is a very good platform, they are paying for their own traffic everywhere, but if they do not have in-depth communication and exchange with the platform and choose a suitable marketing channel, I am afraid that they are also known by the masses. In the era of self-media, content is king, the integration of their own ideas in the current events preferred by the masses, with their own content features, combined with excellent marketing channels, in order to achieve cooperation with the platform **** win.

4. Information is updated quickly, and we need to constantly adapt and update the content. In the era of big data, information is all coming and going at the same time. But the new media should always pay attention to the information to maintain their own style as the premise and then special content creation, which is a process with the rise of the powder is also a process of interaction with the fans. Self-media whether to maintain the heat, this is the key point.

In any case, in the era of self-media, if you fail to form your own distinctive features, embrace the era of big data, choose high-quality and accurate channels for promotion and marketing, to attract and maintain their own fan base, it is difficult to say the direction.