During the "Eleventh Five-Year Plan" period, sales promotion activities were launched one after another in many parts of the country, and subsidies and coupons were distributed to products such as automobiles, household appliances and restaurants, which strongly stimulated consumers' enthusiasm for buying. During the Eleventh Five-Year Plan period, the sales of key monitoring enterprises in Ningbo, Beijing, Gansu, Shanghai and Hainan increased by 18.8%, 18.6%, 14.4%, 13.7% and 12.5% respectively.
Under the effective prevention and control of the domestic epidemic, the National Day can be regarded as double the amount of travel due to the epidemic.
Baidu map big data shows that among the popular scenic spot data, the national popular scenic spot traffic index is at a high level. Among them, 10 3 and 17: 00 reach the highest values, and the scenic spots with high daily average flow index include Shanghai Bund, Lushan Mountain and Tiananmen Square, which are mostly gathered by foreign tourists. Since the National Day, Dameisha, Gubei Water Town and Shantou Nan 'ao Island, which are relatively congested around national scenic spots, are mostly the first choice for Zhou Bianyou to drive by car.
On the whole, during the National Day holiday, the passenger flow index of domestic popular scenic spots generally increased substantially. The passenger flow index of Beijing Zoo, Slender West Lake, Sun Yat-sen's Mausoleum and Yuanmingyuan increased more than three times than usual, and the passenger flow index of popular scenic spots such as West Lake, Dameisha, Taishan, Bund, Tiananmen Square and Gubei Water Town also increased more than two times than usual.
Service consumption, such as restaurants and movies, which were once seriously damaged in the epidemic, also quickly picked up, ushered in a wave of "retaliatory consumption".
The traffic of some time-honored restaurants and online celebrities in Sichuan increased by 10%-20% year-on-year, and the operating income of key monitoring catering enterprises increased by 43% year-on-year; Guangzhou's catering orders increased by over 30% year-on-year.
According to the data of Cat's Eye Professional APP, the national box office of National Day movies has exceeded 4 billion yuan. Of course, this achievement is included in the Leap released on September 25th. As this year's National Day holiday comes together with the Mid-Autumn Festival, the eight-day National Day holiday has attracted many films to participate in the competition. On the afternoon of the 8th, the total box office of "My People, My Home" has broken/kloc-0.8 billion yuan, becoming the "ultimate winner" in the National Day movie. Thanks to the joint efforts of National Day movies, this year's national box office broke through the 10 billion yuan mark on October 3.
Correspondingly, the number of popular amusement parks and popular shopping centers across the country has increased significantly than usual.
Take the amusement park data in the holiday travel dashboard of Baidu Map as an example. 65438+1October 2 -3 and 65438+1October 5 -6 are the peak days of holiday amusement parks, and the number of popular amusement parks in all parts of the country has soared, several times higher than usual. The traffic index of Beijing, Wuhan, Chengdu, Happy Valley and Shanghai Disneyland all increased 100%-300% than usual.
During the National Day Mid-Autumn Festival holiday, buy buy has become a big choice for many consumers. Qingdao Jimo clothing market has a daily passenger flow of over 654.38 million. In Hainan Duty Free Shop, the shopping amount in the first seven days of National Day exceeded 880 million yuan; In Florence, Tianjin, many merchants lined up in front of their doors.
Baidu map big data also shows that since the National Day, the traffic index of shopping centers across the country has increased significantly compared with that before the holiday, and popular shopping centers are mainly concentrated in the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and Chengdu-Chongqing areas. Among them, the peak value of flow index appears at 10, 1, 15, and the flow index reaches 3.09. The heat maps of major shopping centers and nearby business districts are all orange or red, which is obviously different from residential areas and shows a densely populated state.
According to the latest data of Alipay, during the Mid-Autumn Festival, the transaction amount of department stores increased by nearly 250% compared with last month, and the transaction amount of convenience industries in Shang Chao even increased by nearly 50% compared with the same period last year.
On September 30th before the festival, Park Club and the Standard Ranking City Research Institute, an independent third-party city big data analysis institution, released the "top50 shopping index of mainstream shopping malls in Chinese mainland in 2020". On the same day of the Mid-Autumn Festival, the release of this list gave a guide to the cities that made "new consumption" after the epidemic.
The list shows that Beijing SKP, Nanjing Kidd Plaza, Wuhan World City Optics Valley Pedestrian Street, Shenzhen Vientiane City, Beijing International Trade Mall, Chengdu Ocean Taikooli, Shanghai IFC International Finance Center, Beijing Century Jinyuan Shopping Center, Shanghai Global Port and Xi Seg International Shopping Center rank among the top ten on the list. These shopping centers are full during the Mid-Autumn Festival holiday.
It's hotter offline and hotter online. This holiday season, the penetration rate of digital life services is infiltrating into a wider range of people and regions. As of noon on June 8th 12, the order volume of physical goods on Pinduoduo platform increased by 8 1.5% compared with the same period of last year, and online orders in Suning.cn increased by 157% due to the strong sales of home appliances and home improvement products. According to JD.COM Big Data, the number of off-site orders sent by JD.COM users to third-and sixth-tier cities seven days before the festival increased by 65.47% compared with the same period of last year.
An obvious trend is that young people in small towns have become the new driving force of consumption, and the wave of consumption recovery has gradually swept across a wider land. The activated county market has also become the driving force for the sustained growth of consumption in China.
Young people in small towns love to travel, and they are willing to spend their travel expenses. The tens of billions of subsidies for flying pigs have brought about new changes in the National Day tourism market. Young people in small towns become the most active tourists, and 60% of them travel in third-tier and below cities. Young people in small towns are increasingly willing to spend money to see the world, and the per capita consumption of National Day tourists has increased by more than 50% year-on-year.
Source | Jiangsu Business Daily, Baidu Map Big Data, 2 1 Century Business Review, etc.
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