Network public opinion analyst is a very professional and challenging profession, which is a need for the development of the information industry and intelligent manufacturing industry in the current network society and the cultivation of digital talents.

Today's Internet public opinion analysts are not only in the narrow sense of data analysis, but with the development of the times, they have risen to the scope of public opinion management and organizational development strategies. In fact, public opinion management is not a single subject. It spans sociology, journalism and communication, government management, public relations, computer information science and other disciplines. In actual work, It also involves ideological management, social conditions and public opinion management, ideological and political management, public opinion propaganda management, network information security management, and brand reputation management. It has become a very important part of our daily work. Therefore, the construction of relevant talent teams is becoming more and more important. In the new discovery stage, online public opinion analysts need to study systematically, to truly master the abilities of public opinion analysis, management thinking, and decision-making thinking, and to possess professional standards and skills.

Recommended learning content:

1. A review of the history of the development and evolution of public opinion in China;

2. The online ideological game from a global perspective;

3. Public opinion and network public opinion theory in the new era;

4. Public opinion guidance methods and disposal strategies in public opinion incidents;

5. Public opinion pre-risk analysis and assessment methods;

6. Design and governance of public opinion crisis management mechanism;

7. Strategies on how to promptly seize reversal opportunities in crisis response;

8. Deconstructing the basic application of information science in public opinion management;

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9. Comprehensive abilities and qualities of senior public opinion analysts;

10. Analyzing the writing practice of the "Five Major Reports" on online public opinion;

11. Research on media public relations strategies and Application practice;

12. Case deduction and value mining of public opinion data;

13. Practical drills for emergency response to public opinion emergencies...etc.

Professional training institution:

Zhongzheng Public Opinion Institute (Internet and Society Research Center of Peking University) is one of the first professional public opinion research think tanks established in China. It has focused on large-scale public opinion research for more than ten years. Data analysis, network public opinion analysis, public opinion risk management, public opinion crisis management, public opinion talent training and construction of professional standards for network public opinion analysts. In order to comply with the development requirements of the new era and new stage and enhance the capabilities of managers and practitioners of various systems and units in public opinion analysis, research and judgment, response, disposal and governance, multiple issues of online public opinion have been held since 2021. Analyst vocational skills training courses will continue to offer advanced training courses in 2023. Classes are taught by professors from Peking University and other universities, practical experts in the industry, and authoritative media experts. The course system is designed in strict accordance with professional standards.

Official certification evaluation:

After completing the study course, students will be uniformly organized to participate in the vocational skill level evaluation examination held by the Industrial and Information Technology Examination Management Center of the Industry and Information Technology Department. Those who pass the examination will receive The "Internet Public Opinion Analyst (Intermediate and Advanced) Vocational Skills Certificate" issued by the center can be used as a certificate to master public opinion work skills, and can also be used as a reference for each unit to select public opinion management talents.

Registration method: Public account: Online Public Opinion Analyst Training Base (yuqingfenxi)

Or the official website of Zhongzheng Public Opinion Agency: www.zzyuqing.com