Mr. Guo Hanyao, chief architect of the Omobo Gold & Silver brand at the Omobo Marketing Management Blog Forum, pointed out: What is the meaning of creative advertising

?

Advertising creativity is the conception and imagination of advertising creators in accordance with certain principles and methods, and is a creative thinking activity that expresses the theme of advertising

and ultimately forms a beautiful mood.

A. Purpose of advertising creativity: seeking and obtaining new ideas

B. Prerequisite of advertising creativity: scientific investigation and analysis

C. Form of advertising creativity: creation and optimization

D. Key to advertising creativity: conforming to the public's mentality

E. Focus of advertising creativity: digging out the individuality of the product and searching for the best way to sell it. The result of the advertising idea of "Sales Problem": the formation of an attractive and beautiful mood

.