Schoenberg, the author of "The Age of Big Data", recently made some subtle changes in the formulation of "Big Data": data actually brought us tools, and these tools brought us success. But our real success depends on our ability to use this tool, which requires us to have a good understanding of what is data, what is big data, and what the future data is like.

Big data is an ecological process. People play an irreplaceable role in big data, but data makers often ignore the ecological relationship between people and data and blindly pursue the integration and planning of data.

How to deal with the relationship between good people and data is the key to maximize data utilization. Incorporating people's thinking habits and modes into data integration effectively can not only reduce data errors, but also make effective use of data.