1. Choose the right platform:

There are generally two operating models for cross-border e-commerce, one is the independent station transaction model, and the other is the cross-border e-commerce platform transaction model. Both modes do not conflict and can lead to each other. Building an independent website is essential for a company to grow bigger and stronger, but for individuals, it is recommended to start with a cross-border e-commerce platform. Not only is the operating cost relatively low, but it is also simple and convenient to get started and easy to operate.

The current mainstream cross-border e-commerce platforms are Amazon, eBay, wish and AliExpress. Each of these four platforms has its own characteristics and different rules. Among these four platforms, Amazon has the highest requirements for sellers and is suitable for high-quality and branded sellers. It mainly targets the European and American markets. The transaction process is rigorous and the procedures are complicated. eBay is an old European and American shopping website with stable platform traffic and suitable for sellers with mature sales channels. As the only platform with a mobile APP, wish focuses on the European and American markets. Consumers tend to be younger. A lot of traffic comes from the promotion of Internet celebrity platforms, which is more suitable for novel, mid- to low-end products. The parent company of AliExpress is Alibaba, which targets the Russian and Brazilian markets. Price is king in its products, and it mainly sells cheap small commodities. The platform page is simple to operate and suitable for novices to get started.

As individuals engaged in cross-border e-commerce have limited experience, resources, and energy, coupled with the scarcity of platform traffic, it is difficult to attract customers without boutique stores and good products. So picking the right platform from the start is half the battle.

2. Product selection:

Product selection is a very important part of cross-border e-commerce business and is the main factor affecting product sales. Therefore, before doing cross-border e-commerce, you must first determine whether you are an import e-commerce company or an export e-commerce company, whether you are selling food, electronic products, decorations, or clothes, etc. It is recommended that the life cycle of the selected products should be at least one year, making it easy for subsequent product upgrades; secondly, it should be in line with current trends and pay attention to market dynamics. The monthly search volume of keywords should preferably exceed 100,00; finally, ensure that the supply of goods is sufficient. Certain advantages include stable supply, low cost, large profit margins, and avoidance of product infringement.

3. Choose the right logistics:

Logistics and transportation are one of the keys to the success of cross-border e-commerce. According to the survey, a large number of individual cross-border e-commerce practitioners want to To further reduce operating costs, you sometimes choose lower-priced third-party logistics service providers, but these low-priced logistics providers are likely to lose your items. In addition, many overseas buyers now have higher requirements for logistics and transportation experience. Many buyers hope that goods can arrive quickly within 3 days. Therefore, for individual cross-border e-commerce, if conditions permit, Logistics service providers can choose UPS and FedEx.

4. Product marketing and promotion:

In the operation of cross-border e-commerce, product promotion and marketing are essential. In the past, buying in-site advertisements and doing some celebrity marketing could satisfy the platform's traffic needs. However, with the continuous expansion of the scale of cross-border export e-commerce and changes in the traffic environment of overseas markets, independent websites and brand building have become the general trend. Therefore, for individual cross-border e-commerce practitioners, setting up an independent website is a must.

The current overseas traffic environment shows a trend of mobile, social and content-based traffic. To attract traffic off-site, you can first choose social media marketing (such as Facebook, Twitter, Snapchat and other social platforms). Consumers can Social media such as Facebook and Twitter obtain product information. In this process, merchants can use three-dimensional marketing models to continuously strengthen the impression of their own products in consumers' minds, thereby building consumers' trust in the products.