Digital transformation refers to the use of digital technology and the power of the Internet to comprehensively transform and upgrade traditional business models, organizational structures and processes to adapt to the rapidly changing digital era. It is a strategic adjustment that enterprises and organizations take the initiative to make in the face of digital impact and competitive pressure, and its significance to enterprises is as follows:

Improving operational efficiency: digital transformation can improve the operational efficiency of enterprises through automation and intelligence. For example, using artificial intelligence technology, enterprises can realize intelligent production and supply chain management, reduce labor costs and improve production efficiency. The manufacturing industry, through digital transformation, upgrades the traditional production line into an intelligent manufacturing system, which can realize the automation and intelligent control of the production process, thus greatly improving the production efficiency.

Expanding market space: through digital technology, enterprises can build online and offline integrated multi-channel sales system to meet the needs of different user groups. Further expand the market space and improve enterprise market competitiveness.

Providing personalized services: Data analysis and mining are particularly important in the process of digital transformation. Enterprises can access key information such as user behavior and preferences to accurately target customers and provide personalized products and services. For example, a bank has improved customer satisfaction and loyalty through digital transformation by using data analytics to make personalized recommendations to customers and provide customized financial products.