According to data understanding as of the end of 2009, the number of websites in China, that is, the number of domain name registrants in China (including access in the territory and access outside the country) reached 2,878,000, an increase of 91.4% compared with 2008, the fastest-growing year since 2000.After a sharp increase in China's domain name registration inquiries in 2007, and after a year of precipitation, the incremental increase in domain names The driving effect on websites is beginning to show. At present, most of the domestic enterprises have also begun to set up their own websites, and it has become a habit to find their customers and the products they need through the Internet. If a customer wants to buy something, especially when buying for the first time, he or she will first make a preliminary search and selection on the Internet, and then further contact with the supplier. Online huge consumer groups especially the business habits of enterprises change, to the network marketing provides a broad space.

In 2012, the total number of global Internet users (as measured by the number of independently accessed users) has approached 2 billion, nearly one-third of the world's total population. The huge number of Internet users brings huge business opportunities. In Europe and the United States, more than 90% of enterprises have set up their own websites; through the network to find their customers, looking for the products they need, has become a habit of enterprises to buy things.1, publicize the corporate brand

2, attract new customers

3, increase customer stickiness

4, improve the conversion rate

5, increase the exposure rate

6, a clear understanding of network marketing 1, search engine marketing:

that is, SEM (usually represented by PPC), through the opening of the search engine bidding, allowing users to search for relevant keywords and click on the search engine keyword creative links to enter the website / webpage to further understand the information he needs, and then by calling the customer service phone number on the website, communicate with online customer service or directly submit the form on the page, etc. to achieve their purpose.

2, search engine optimization:

that is, SEO, is through the structure of the site, the three elements of the description, high-quality website content, rich and valuable relevance of the external links to optimize the site for the user and the search engine is more user-friendly, in order to obtain the advantage of the search engine rankings for the introduction of traffic to the site.

3, e-mail marketing:

It is to subscribe to the way the industry and product information through e-mail to the way the need for users, in order to establish a relationship of trust and confidence with the user.

4, instant messaging marketing:

The use of the Internet instant chat tool to promote the publicity of the marketing approach.

5, viral marketing:

Viral marketing model from the network marketing, the use of word-of-mouth users of the principle of word-of-mouth, is through the spontaneous between the user, low-cost marketing tools.

6, BBS marketing:

The application of this has been very common, especially for individual webmasters, most of the portal station forums while leaving a link to their own sites, every day can bring a few hundred IP. 7, blog marketing:

Blog marketing is the establishment of a corporate blog or a personal blog for the interactive communication between the enterprise and the user and the embodiment of the corporate culture. Embodiment, generally such as industry reviews, work thoughts, mood essays and professional technology as the content of the corporate blog, so that users have more trust in the enterprise to deepen the brand influence.

8, microblog marketing:

Microblog marketing refers to the microblog platform to create value for businesses, individuals and other marketing methods, but also refers to the microblog platform for businesses or individuals to find and meet the needs of users of various types of business behavior.

9, WeChat marketing:

WeChat marketing is a kind of innovation of enterprise marketing mode in the era of network economy, and it is a kind of network marketing way that rises along with the hotness of WeChat. WeChat does not have the limitations of distance, the user registered WeChat, and around the same registered "friends" to form a connection, the user subscribes to the information they need, the business through the provision of information users need to promote their own products, so as to realize the point-to-point marketing, more prominent such as experiential micro-marketing.

10, video marketing:

The way of creative video, the product information is moved into the video clip, absorbed by the mass, and will not cause too much exclusion of the user group, but also easy to be accepted by the user group.

11, soft marketing:

Soft advertising, as the name suggests, it is relative to hard advertising, by the enterprise's market planners or advertising agency copywriters to be responsible for the writing of the "text ads". Compared with hard advertising, the reason why soft text is called soft text, the subtlety lies in a "soft" word, like a needle in a sheep's clothing, not revealed, to defeat the enemy in the invisible.

Waiting until you find out that this is a soft article, you have cold not stare into the well-designed "soft advertising" trap. It is the pursuit of a kind of spring rain, silent communication effect. If hard advertising is the external Shaolin Kung Fu, then the soft text is a sheepish needle, to soften the Wudang boxing, soft and hard, both inside and outside, is the most powerful marketing tools.

12, experiential micro-marketing:

Experiential micro-marketing is based on user experience, with the mobile Internet as the main communication platform, with the traditional network media and mass media, through the strategic, manageable, sustainable O2O online and offline interactive communication, the establishment and transformation, to strengthen the customer relationship, and to realize the value of a series of customer processes. Hasexperiencemarketing (Hasexperiencemarketing) stands on the consumer's senses (Sense), emotions (Feel), thinking (Think), action (Act), associated (Relate) five aspects, redefine, design marketing way of thinking.

This way of thinking breaks through the traditional assumption of "rational consumers" and believes that consumers are both rational and emotional when they consume, and that the experience of consumers before, during, and after consumption is the key to studying consumer behavior and corporate brand management. Experiential micro-marketing with SNS, microblogging, micro-film, micro letter, micro-vision, micro-life, micro-commerce and other forms of new media on behalf of the enterprise or individual to reach the traditional forms of advertising and promotion outside of the low-cost dissemination of the possibility.

13, O2O three-dimensional marketing:

O2O three-dimensional marketing, is based on the online (Online), offline (Offline) full-media depth of integrated marketing, to enhance the transformation of brand value as the guide, the use of information systems mobile, to help brand enterprises to build a full range of channels of the three-dimensional marketing network, and according to the market BigData) Analysis of a complete set of multi-dimensional three-dimensional interactive marketing model, so as to realize the marketing effect of large-scale brand enterprises as a comprehensive perspective, multi-level classification of audience needs, selective use of newspapers, magazines, radio, television, audio-visual, film, publishing, network, mobile and other types of communication channels, text, pictures, sound, video, touch and other forms of diversified depth of interactive integration, covering the visual, audio, video, and other forms of interactive integration, covering the visual, audio, video, and other forms of interaction. Interactive integration, covering all the senses of people receiving information, such as vision, hearing, light, image, touch, etc., to the audience for a full perspective, three-dimensional marketing coverage, to help enterprises create a multi-channel, multi-level, diversified, multi-dimensional, all-round three-dimensional marketing network.

14, self-media marketing

15, new media marketing