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What is user profiling? How to build a user profile

User profiling is an effective tool for outlining target users and linking user requirements to design directions. Enterprises analyze massive amounts of data information, abstract the data into labels, and then use these labels to materialize the image of the user is the process of building user profiles.

UserPush recently launched a new user operation service. Personal Push - User Operation supports the fusion of APP's own data and Personal Push's massive data, which can effectively improve the APP data labeling system, covering the user's basic attributes, interest preferences, media preferences, offline activity scenarios, and other rich dimensions, so as to make APP's user portrait more comprehensive and three-dimensional; at the same time, it provides a labeling management platform, which supports the self-help creation, independent maintenance, and efficient management of labels by APP developers and operators, as well as creating a rich industry labeling platform for developers, which provides a comprehensive and efficient management system. Developers have created a rich library of industry label templates, covering a wide range of industries such as food and beverage, FMCG, beauty, mother and baby, etc., which can be flexibly invoked by operators on demand to analyze

?0 thresholds, making user portrait insights more efficient and convenient. The SDK is free for a limited time, and you can open it for free by registering/logging in to the SDK Developer Center.

User Insights