Big data is not just for companies and governments, but also for each of us, such as benefiting from data captured by wearable devices such as smartwatches or smart bracelets.

Jawbone's smart bands analyze people's calorie burn, activity level and sleep quality, among other things.

Jawbone has been able to collect up to 60 years of sleep data, from which it analyzes some unique insights back to each user.

The benefits also extend to the online platform Finding Love, where most dating sites use big data analytics tools and algorithms to match users with the most suitable people.