Taobao double eleven cost-effective, double eleven is Taobao's first consumer sweeping festival, so it is the biggest discount day, after all, double eleven is their own home turf, and 618 is just Taobao according to the opponents to make the strategy.

According to observation, the 618 offer is longer, the beginning of the month began, some goods are not June 18th day cheaper, while the double eleven is the day of November 11th or a day or two before and after to buy more cost-effective, when it is cheaper. Bao 618 promotion, is also the peak of consumer shopping, and the end of the double eleven activities have a comparison. It is the first half of the year, Tmall held a larger event.

Expanded Information

Double 11 was originally a traditional Chinese "bachelor's day", but since Tmall turned it into a "shopping festival" in 2010, it has gradually become the biggest promotional holiday of the year for Tmall. It has gradually become one of the biggest promotional festivals of the year for Tmall, and later evolved into a festival for the whole industry. The company has also invested a huge amount of money in marketing, with advertisements for Tmall's Double Eleven on TV, public transportation, the subway, and the Internet everywhere.

618 was supposed to be Jingdong's own store day, and the day it discounted the most. After that, other online shopping vendors competed for it, and it became an online shopping carnival day. In the future, "618" will be the same as "double 11", become an annual promotional festival of e-commerce.

Double 11 launched by Taobao, "618" launched by Jingdong Mall, the formation of the e-commerce field half a year to celebrate the situation. From a traditional retail perspective, mid-June and mid-November are in the off-season of the retail industry. E-commerce at this time to create a shopping festival with half the effort.