In the case of smart entrances, the use of image recognition technology can quickly identify the preferences of strangers and connect them. It's based on the theory that things come together and people come together. For example, to add each other's friends, you only need to use a camera to aim at the objects you want to sweep (such as your own pets), and you can use the built-in image recognition technology of the APP to connect "strangers" with "pets". The image recognition technology built into the APP to "similar people" for matching (related technology has applied for a national invention patent).
AI is also widely used to improve the chatting experience. For example, voice recognition technology greatly improves the experience of sending voice messages/video messages, and even frees up both hands so that you don't have to hold down the record button with one finger. The experience of having two hands free is very much like a "new life", and we have already used this patented technology in our "Cow" app and "Grip Paw" app to improve the current chatting experience of the products. We have used this patented technology in our "Niu" and "Grip Paw" apps to improve the current chatting experience of the product. For example, using face recognition technology can produce many cool image and video effects, and many products have already adopted this technology.
And in terms of content building, AI is mainly used for intelligent distribution, in addition to the enhancement of camera effects already mentioned before. Just like today's headlines, the intelligent recommendation algorithm of jittery voice has completely changed the previous friend attention mechanism, which is basically used in all social products. This intelligent recommendation distribution mechanism can be used without the presence of friends or special attention, but by looking at the user's reading, commenting on interactions and other historical information, to recommend their favorite content. Today, the Grip App has established a budding community and uses an intelligent recommendation algorithm to better meet the personalized needs of users. It is worth noting that the intelligent recommendation algorithm, for which we have applied for a patent for invention, does not rely on the portrait of the user, but is driven by the user's own behavior (e.g., the finish broadcast situation).
In addition to Tencent, Momo makes its own blind box products, and some big manufacturers have chosen to build a tide play platform.
The most typical here is Tencent. 2019, Tencent Sports launched a business called huh community, which is Tencent's first trial to expand the business of sports shoes to get things App as a goal. Relying on the promotion of Tencent Sports in live matches, even including the delivery of Mercedes-Benz, the Oh Community has gained a foothold among Tencent Sports' fans, providing a new platform for a large number of users who like fashionable sports shoes.
With the development of the business, Tencent launched the application in January this year, officially entering the tide shoes market, expanding the business to toys, clothing, etc., providing a gathering place for different types of tide players.
Pinduoduo also entered the hip player market with hip shoes and clothes, but compared with Tencent, Pinduoduo is more willing to create a seller's market.
Last year, Pindo was interested in the emerging market of fashion games. During the $10 billion subsidy in the first half of the year, it launched a fashion shoes player day and established a fashion shoes hall in its app to trade fashion game products, which achieved good results.
In August of the same year, Pinduoduo launched a WeChat mini-program called Duochao, which aims to provide a platform for young people to view and exchange fashion goods. Users can post in Duochao or join specific circles for discussion and exchange. It could be interpreted as a supplement to the development of the fashion gaming business in an effort to create a community of fashion gaming enthusiasts. But soon the project was stopped.
Tech Planet (WeChat ID: Tech618) has learned that Pinto has made new moves, recently testing two software programs, Tide Clothes Hall and Tide Shoes Hall. According to the source, these two software targeting the current hottest tide play classification market, will be online after the year. After a year of testing the hip play business, Pinduoduo seems to focus more perfect functions on these two software, trying to occupy a place in the hip play market through these software.
Zhang believes that video expression will dominate the content space for the next decade, and that future video formats shouldn't be in the form of files, but in the form of structured data, labeled with information such as the creator, and stored in the cloud.
But is video just because "in the past 5 years, the number of video messages sent by WeChat users per day has increased by 33 times, and the number of videos posted in the circle of friends has increased by 10 times" to meet user demand? Maybe not.
Everyone knows that the Shutterbug family of apps represents short videos, and it's stealing time from users of other companies' apps.
QuestMobile data show that the MAU users of the short video industry has reached 852 million, and short video users have accounted for 20% of the total time, second only to instant messaging represented by WeChat. At the same time, the headline system, fast hand system App utilization rate is rising, compared with the same period last year, respectively, increased by 3.3% and 2.7%, WeChat belongs to the Tencent system App use time is also compared with the same period last year decreased by 4.3%. [1]
Image | QuestMobile.
Across the video industry, there have been several battles between creators/UP owners.
According to an interview with industry media Deep Burn, from the second half of 2020, in addition to the originally planned video, Tencent video, in addition to Baidu good-looking video, the long video platform Mango tv, Douyu Tigress, knowledge communities and even lifestyle sharing platforms, and small-scale ACG enthusiasts' communities such as semi-dimensional yuan, began to throw olive branches to them. [2]
But the question is, is the explosion of the video industry the same thing as the "33-fold increase in video messages sent by WeChat users every day," as Zhang Xiaolong put it? And is the 10-fold increase in the number of videos published in the circle of friends the same thing as the videos posted by the UP masters at ShakeMeanB.com?
Not one. The birth of microblogging is weakly correlated with video sharing in the WeChat ecosystem, while the strong correlation with the competition in the video field, and make people feel contradictory and puzzled, is that the micro-signal in the name of personal sharing, but is everywhere trying to share the user's original to the people around them.
Taking a closer look at last night's WeChat night, the debate over video numbers has died down slightly. On the other hand, Zhang Xiaolong denied that the video number is a way to ease Tencent's short video anxiety. The scene clearly downplayed the weight of the video number in Tencent's system, saying that the video number did not ask the company for resources, and even did not set up a project, Tencent's strategic focus is not the video number, but the micro-vision.