Three-tier marketing model (stores - operation center - UGC platform) which realizes the functions of participation, learning, interaction, consumption and evaluation to achieve the consumer's spontaneous communication platform:

1, how to guide consumers to download and use the UGC platform;

A, the guidance of the stores is one of the important ways;

B, the promotion of the microblogging and microblogging, informing;<

C, the initial construction of experiential marketing;

2, how to set up operation centers around the world, the mode of operation is as follows:

A, the UGC platform is established by order system. The operation center of each place to maintain and serve the consumers in the area under its jurisdiction as the main function;

B. Functions include: online agreement, product mailing, offline promotions, organization and implementation of interactive experiential marketing;

3. The function of the UGC platform should be organically combined with the user's needs and the company's big data extraction:

A. The UGC platform should To meet the user interaction (pleasure), information sharing (pride), difficult questions and answers (cordiality), user consumption (convenience), easy to produce and create their own (sense of satisfaction);

B, modern people, especially the younger generation of consumers, the tendency to demand more and more focused on the high portability of mobile terminals, easy to take pictures, share, communicate, exchange;

C, Factories, stores, functional departments should have data interface with UGC. The processing of orders, complaints and suggestions, the handling of the information collected by the registrant and so on, in order to facilitate targeted promotion and marketing.