In recent years, the domestic market has seen a number of high-performance connected car products, which have made progress, but generally still present a single scene and confusing content. Existing car network interconnection products provide fewer types of services, the lack of personalized services, product homogeneity is serious, the passive acceptance of the owner leads to low willingness to pay for car networking, while at present, China's car networking industry has not yet formed a scale effect, the car networking users show fragmentation, low penetration rate. The lack of scale is a serious obstacle to the further development of the Telematics industry.
In this context, the market is in urgent need of a product with a global vision to correct perspective, so as to get rid of the content of a single, single scene, single performance of the "inherent label", so that the development of the car networking market to get rid of the chaos, back on track, reshaping the automotive ecosystem.
Wutong born Gaooka now has Lingxiao
The origin of automotive intelligent networking technology can be traced back to the 1960s Japanese workshop communications research. around 2000, Europe and the United States have launched a number of car networking projects aimed at promoting the development of the workshop networking system. Compared with the development of foreign Telematics industry, China's Telematics technology has just started until 2009. Although the start is late, but not developmentally retarded.
In China, the start of car networking technology is driven by the Internet of Things, cloud computing, mobile Internet and other technological innovation level of technological innovation factors and automobile stock grows dramatically, the rapid development of the economy and other socio-economic factors **** with.
As early as 2016, when the concept of "city brain" was first put forward, cloud computing giants quickly layout. As an extension of the concept of the smart city, the development of the "city brain" and the development of connected car technology have the same trajectory and similar goals.
From the automobile manufacturers to take the lead, mainly commercial applications, to take the sensor-based in-vehicle technology route; to the vehicle interconnection with the help of the net-connected technology route; to Baidu, Ali, Tencent and other Internet giants, and then to the current stage of China's Telematics Internet-based development model, the development of China's Telematics industry has gone through the above four stages.
With the rapid development of AI and cloud technology, the possibilities of car network interconnection become more. Under the premise of "cloud" as a powerful computing power support, AI can more efficiently provide users with accurate and convenient services. In this context, more Telematics product providers have joined the battlefield. Telematics companies + car companies, has become a common combination.
Unfortunately, the car networking products on the market in the past did not have a sense of the whole picture, and were more like a projection of the smartphone on the car. Mechanical applications in a single scenario have made car-networking products criticized by consumers for a long time as a ribald design, but this is not the case.
The goal of Vehicle Network Connection technology is not only to stop at the interoperability between car and network, car and car, but also to build a bridge between car and people, car and city.
In July 2018, the Beijing Wutong Vehicle Link Technology Limited Liability Company, a joint venture between Tencent and Chang'an Automobile***, was formally registered and established, and TINNOVE OS is an automotive intelligent system developed by Wutong Vehicle Link, whose first-generation products were first carried on the Chang'an CS85 COUPE model that was formally launched in March 2019.
This year, the Beijing Wutong Vehicle Link Technology Limited Liability Company was formally registered and established.
Travel Finance found from the forward-looking video of TINNOVE OS 3.0 released by Wutong Auto Union last week that the company, which was founded less than two years ago, has already completed the refinement of driving scenarios, and has begun to guide the transformation of China's automotive intelligent Internet technology development from a single to a global approach.
Compared with the current main product TINNOVE OS 2.0, TINNOVE OS 3.0 will have better performance and hardware adaptability to cover more scenarios of applets (including more games) and support richer content types such as video, while reinforcing the basic capabilities such as accounts and data.
The forward-looking video shows that TINNOVE OS 3.0 has been significantly upgraded in two aspects by utilizing AI technology: for the first time, the concept of "Intelligent Mode Switching" has been introduced in the intelligent networked in-vehicle operating system, as well as "Raw Road",
First of all, whether it's the concept of "intelligent mode switching" or the proposal of two navigation modes, the TINNOVE OS upgraded this time thanks to Tencent's cloud platform and the results of big data Internet technology.
Secondly, Changan Passenger Vehicle Company, as the core of Changan Automobile's autonomous segment, will enter a big year of products starting from 2019, with five new vehicles a year, from SUVs to sedans to the brand new product sequence UNI-T, which ensures that the layout of the TINNOVE OS and the power of technological upgrading are guaranteed.
It is important to point out that the current generation of Changan passenger cars has demonstrated strong product power, and from the third quarter of 2019, it has shown good market performance, with the CS75PLUS, CS35 PLUS, and CS55 PLUS all entering a hot selling state. Sycamore car association is not to be credited.
The Chinese auto market in 2020 has been greatly affected by the new crown epidemic, but Changan Automobile has already realized a sales rebound in April, reflecting the strength of China's local auto first-tier brands.
If the rapid growth of Wutong Auto Union in the past has allowed Changan's new generation of products to show strong product power, then with the best-selling products of this generation, it will in turn allow Wutong Auto Union to have a better environment for growth, both in terms of data collection and cost dilution.
The Poetry of the Book of Songs says: "The phoenix is singing on its high hill. The sycamore is born in the sunrise". This is China's earliest introduction of the wutong, on the one hand, it introduces the wutong grows in the phoenix on the high hill, as the wutong car is based on the development of Tencent and Changan Automobile two major shareholders under the auspices of the development; on the other hand, the Chinese people talk about "planting the wutong tree, attracted by the phoenix to come," but "birds dare not perch, stop avoiding the phoenix also", but "birds do not dare to perch, stop avoiding the phoenix also. Stop avoiding the phoenix also", such as the Sycamore Auto Union hope to attract and phoenix as good partners to join, can make the car also become intelligent, from simple transportation to more diversified and complex life scenes, can be human home life expansion, so that the car space is no longer a mobile island, constituting a new interconnection and interconnection of the big platform.
Taking less than two years to realize the leap from following to leading, on the one hand, indicates the high efficiency of Wutong Telematics, and on the other hand, it also focuses on the profound strength of the two shareholders: Tencent's technological reserves and Changan Automobile's speed in pushing new ideas.
TINNOVE OS 3.0 introduces Telematics products to the global perspective for the first time, thus triggering the reshaping of the Telematics ecosystem, which makes us feel that this Sycamore born in Gao Gang finally has a cloudy posture.
The Telematics ecosystem may be reshaped
TINNOVE OS 3.0 massively adopts Tencent's technical achievements in big data and cloud platforms. Below we will introduce the technologies used in the three intelligent modes of switching and the two navigation modes.
First of all, TINNOVE OS 3.0 comes with three built-in system modes: Child Mode, Private Mode, and Family Mode, and the AI engine will make a comprehensive judgment based on the number of occupants, age of the passengers, and navigation destinations to prompt the driver to switch to the appropriate mode.
First, when the AI engine determines that there are children among the passengers, it will prompt the driver to switch to child mode. In child mode, it will minimize matters and information reminders, and can turn on the holographic voice pet function at the same time.
The holographic voice pet is a virtual image application driven by Tencent's TAR augmented reality engine, which adopts naked-eye 3D technology, and can realize the AR interactive view in the in-vehicle environment such as intelligent voice dialogues, and has the experience of a nurturing game.
The holographic voice pet's small talk function gathers NLP engine capabilities, data computing capabilities and the support of hundreds of billions of Internet corpus data, as well as integrating a wide range of knowledge question and answer capabilities, which enables a variety of customized attribute configurations, as well as different linguistic styles and ways of speaking for males and females, thus making chatting wiser, simpler and more interesting.
The holographic voice pet's small talk function, based on the basic capabilities of child voice recognition and voiceprint recognition, is able to reply to different objects with appropriate content. This function is based on big data and knowledge graph, erudition and cover more cold knowledge, stimulate children's interest in exploring knowledge. Personalized voice packs allow you to flexibly set the voice of your child's favorite anime or character to make chatting smarter, simpler, and more fun.
Secondly, in a single traveler scenario, TINNOVE OS will switch to private mode. With the new AI scene engine TINNOVE OS will proactively discover the user's needs, sense the scene at the car end, and provide the user with coherent and personalized functions and services. This mode will provide personalized work, life, entertainment and other scenario-based assistance functions based on the driver's driving habits and scenario needs.
In this scenario, Tencent Small Scene can realize "active wake-up" based on voice and scene through the in-vehicle HMI display and interaction framework. As a cloud-based lightweight application framework, Tencent Small Scene is open to all developers, with relatively simple development, less pressure on hardware and system, and strong iterability and system scalability.
In the work scenario, the system will start the holographic AI assistant, equipped with the "5G office suite", which will automatically open the meeting schedule, and based on the calculation of the time needed to reach the destination, automatically push the corresponding schedule reminders and scenario-based function recommendations, such as real-time road conditions*** enjoyment, video conferencing, booking coffee, etc. The system will also be equipped with the "5G office suite", which can be used for the work scenario. etc. At the same time, private mode can also automatically push holographic FM and other entertainment functions. In off-duty scenarios, the system will focus on pushing life, entertainment and social functions, such as real-time location*** enjoyment for multiple people, restaurant information (waiting for a seat, parking space situation) inquiry, etc.
Thirdly, the family mode is mainly used in the self-driving tour scenario. Under the self-driving tour scenario, TINNOVE OS will utilize mobile communication technology, intelligent terminal devices, cloud computing, Internet of Things and other technical means to realize the concept of intelligent travel. After entering the self-driving tour scene, it will open the self-driving tour navigation mode and distribute and recommend special services based on the POIs on the way of self-driving tour. Smart travel services include: route recommendation, customized maps, in-car social networking, small scenes, intelligent voice and other products and capabilities.
With the "Passenger Assistance" function on, the co-pilot will become the main object of system interaction. In this function, the co-pilot is the navigator, and can help the driver choose the route and nodes along the way at any time; and can realize "multi-vehicle interaction", adding teammates to the navigator console, instant communication with teammates, and real-time position synchronization. In addition, the family mode also provides social/entertainment functions such as intelligent generation of journey record video, AR intelligent tour guide broadcast, real-time weather forecast, MR virtual graffiti game, holographic music, and so on.
In addition, relying on Tencent AI lab's intelligent voice interaction, personalized recommendation and scenario-based distribution capabilities, as well as Tencent Cloud's TCE data support, the system can determine travel routes as "familiar" and "raw" based on different destinations and navigation routes, combined with previous driving habits and travel data. "The navigation system will switch to the corresponding "familiar road mode" and "raw road mode" at the same time.
In "familiar mode", the system simplifies the navigation process by setting up familiar routes. In "Raw" mode, the navigation system provides more information, and AE Maps, with its excellent motion graphics and visual effects, makes it more intuitive to find your destination and quickly provides information about parking in the vicinity.
TINNOVE OS, through the integration of Tencent's ecological resources and the accumulation of a large amount of vehicle and user data, continuously improves the ability to recommend intelligent services based on scenarios, and truly achieves the service of finding people.
It can be seen that TINNOVE OS 3.0 utilizes big data and cloud to output a complete set of Telematics solutions to drivers from a global perspective, which is a major advancement in the development of Telematics technology compared to the past need for manual adjustment of single functions one by one and makes cars smarter.
Currently the world's current global Internet of Things connected devices has more than 10 billion units, in recent years, the compound growth rate has been more than 20%, and car networking in the early development of the Internet of Things with a large number of users, easy to lay, easy to promote the advantages of the Internet of Things, so the car networking is the Internet of Things before the fastest-growing areas, but also the development of the direction of the field is the most clear.
Currently, China's car networking market penetration rate is still at a low level, in China's automobile ownership continues to rise in the background, car networking market in the future will appear high-speed growth trend. How to seize the opportunity in such a broad market, car networking enterprises need to do: improve the connection network, enhance communication capabilities, improve the product. As a direct reflection of the competitiveness of enterprises, Telematics products must get out of the homogenization of the misunderstanding, and strengthen the personalized service.
Travel Finance believes that the emergence of TINNOVE OS 3.0 will, on the one hand, guide the development of China's Telematics to a global perspective, and on the other hand, reshape the industry ecosystem. Due to the global perspective, the system's ability to integrate third-party applications is rapidly improving, and the tendency of tilting resources to a large platform will become more and more obvious. And in order to enhance the customer experience of new cars, car companies will also increasingly tend to choose TINNOVE OS 3.0, such as technology solutions with a global perspective, so some companies that have not accumulated enough in the field of AI and cloud technology will gradually lose the market.
This article comes from the author of Automotive Home Car, and does not represent the viewpoint position of Automotive Home.