In the year of the explosion of short video, users who use short video, the average duration of use, has been extended from the initial half an hour, to 75 minutes later.

And it's not that users aren't watching short videos exclusively with fragmented time, as many have speculated, but rather that many are watching them in whole chunks of time after dinner and before bed.

So the way for a short video creator to count their competitors or set their own goals is to stand out in the whole chunk of time that users are viewing, get more users to like and recommend them, and thus get bigger recommendations from the platform.

So how should you analyze and create explosive short videos?

1, empower the scene with emotion

The director's job is to use space and time to inspire the main character's behavior and mobilize the audience's emotions and feelings.

So in the process of shooting short videos with high dissemination, the key point is to think clearly, what kind of emotion is expressed in the video we shoot. What kind of **** emotional reaction do we want the audience to have.

The specific creative way is that, when looking for material and writing scripts, try to give a content that already has a good amount of dissemination, with a more sense of the story of the bridge, or add the reasons why the main character does this, so that you see the material and want to write a story, to increase the sense of its story and emotion. It will then make the video spread further.

2, persona is a continuous product management

Persona that is, character design or character setting.

1) image and personality - characteristics & memory points - appearance & quirks

2) background - pre-history (the past to the present) projection)

3) Behavioral Arc - growth line - create work that has coherence and growth

4) Demons and Conflict - inner fears and external pressures

5) Worldview - what are the beliefs, what does the heart believe and hold on to

6) Goals - what kind of person do you want to be - the

7) Be sustainable

3. Good storytelling is about making things happen

The core point is that good stories are mostly driven by "conflict".

Good content is to tell "ordinary people's extraordinary things, extraordinary people's ordinary things".

In the storytelling, adding confrontation, accident, reversal, suspense ...... the more distinct and clear the conflict, the more sharp and sharp the development of the story.

4, rhythm determines success or failure

1) Rhythm is not just music, storytelling also needs rhythm, the rise and fall

2) excellent storytelling rhythm with the music of the short video, it is easier to drive the audience's emotions, such as a series of reversal of a small video

3) choose the right music, the video half of the success

4) beginners should learn to with fast and slow camera, with music, video creation

5) the choice of content, it is best to have a "sense of reminiscence", "sense of sweetness" - such as the end of the color eggs or suspense

In short, there are a lot of tips on how to run a short video account, but these tips and techniques need to be operated consistently in order to maintain the effect. For high-quality videos, you can continue to like, comment, retweet ongoing operation. Maybe in a period of time the video will be recommended, and future videos can also go in these directions to try to reach higher results. There are men and women short video is a new short video recommendation platform, relying on big data recommendation method greatly improves the effect of the user experience, brush the video at the same time you can brush the wealth, to help you create high-quality and high popularity of the short video, look forward to your joining.