Microblog Marketing Practical Tips
Microblog marketing to microblogging as a marketing platform, each audience (fans) are potential marketing objects, the enterprise use to update their own micro blog to the netizens to disseminate corporate information, product information, to establish a good corporate image and product image. The following is my organization's microblog marketing practical skills, welcome to read!
First, microblogging marketing does not need to face the vanity
In the past, everyone will be microblogging analogous to the notice board, after all, this is above the flow of large, small barriers to the dissemination of a microblogging with the help of a big V can be quickly realized visibility of the enhancement of the quality of the network, but with the network development and the quality of netizens, purely to seek exposure and do not care about exposure! Behind the diversion will have a great negative impact on their own products. Gadobao's 'marketing event is like this, you can claptrap, a short period of time to obtain a very high degree of attention, but after the detonation of attention is bound to leave a lot of big pits, the product image no longer exists not to mention the future development of their own also casts a shadow. Therefore, the microblogging marketing considerations are long, sustained, healthy and positive, although Durex is only a TT seller, but its copywriting has always maintained a clear scale, so as to cross the ethical minefield, which seems to be Kanye, in fact, is a marketing king must have the promotion of ideas.
Second, microblogging marketing is about the symmetry of the copy and the product
It is not that your product will be able to fire in the high exposure, and it is not that the good product can be sold as long as the exposure, although the microblogging is a user sticky community, the attention force is also relatively ideal, but the product and the main body of the marketing does not form a logical relationship, it will make the whole process of promotion and marketing. The whole process of promotion and marketing is bound to lose its significance, and even make people disgusted. A domestic V, usually more sunshine pet photos and videos, once upon a time the flow is quite large, the industry rumors that a microblogging price of six figures. There is a period of time its crazy push ads, women's skin care products, health care products, etc. abound, which is obviously contrary to the theme of microblogging, of course, you can say that I value the attention of the power, but so obvious hard advertising will contribute to how high the conversion rate? After all, this is not just a fan economy, some of the netroots live makeup and sell related products, seemingly hard broad, in fact, is essentially a real-life version of the Mushroom Street shopping experience, and its internal thinking for the unity of the subject and the product logic. Don't advertise for the sake of advertising, just like those WeChat accounts that leave messages on Baidu know, will someone really add you?
Three, microblogging marketing never money can solve things
Promotion and marketing need to spend money, there is no doubt about it. But money is not everything, in the microblogging marketing process, for the choice of copy, microblogging body shaping, dissemination of channels of discretion and the entire promotion process of the maintenance of a ring can not be less, can not be because of their own money, product quality bar, blindly believe that as long as the attention of up on everything, you have to be sufficiently revered in the field, revered even a little bit of shortcomings in the network of the magnifying glass under the Be invisible amplification, only to be well prepared, do enough risk coping strategies, you can try this double-edged sword, otherwise there is a real possibility that they become a target.
Four, make full use of the development opportunities brought by the data
The data is cold, but the use of good will certainly bring great help to our marketing promotion. By mining and analyzing data such as fan volume, fan distribution area, fan gender ratio, and changes in the amount of attention in a week, we can easily get the basic situation of the followers, the preference characteristics, the popularity of the platform content, as well as the effect of the recent promotion and marketing. Do marketing and promotion, we must have a number in mind, can not simply use the number of fans or sales to simply measure, sometimes sales are not immediately improved, but it is very likely that they are on the way. Now are talking about big data, we do not need such a profound thing, but learn to data mining and analysis, through the surface to see the essence of the data to understand the information conveyed by the data, and timely adjustment of our own strategic direction is that we should master and do things. A lot of development opportunities come out of the data itself, without even realizing it.
Fifth, microblogging marketing to make good use of resources, do a good job of time difference
Not only for microblogging marketing, but also applies to many industries. I believe many of my friends have been resource traffickers before, and the method of operation is actually very simple, in Baidu bidding to promote a resource download or image download, and then in Taobao store to sell the relevant resources, and you do not grasp the resources of the first-hand information, on the contrary, you are from the other vendors purchased and then resale to customers, this is similar to the Taobao operation behavior in fact, is to seize the time gap. Analogous to the microblogging is still done, but the operation of the subject from the resources into the rubbing hot words, once found that a hot word in a short period of time, the heat rose faster, then will quickly do a related text, perfect combination of hot words to promote the product, it seems to be like an exclusive message, in fact, only more than the others to do it first, but this is indeed a means that can not be ignored.
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