C2P (Customer To Products) is a new business model based on the analysis and application of big data on the Internet. It accurately analyzes and locates all aspects of consumer data through the Internet, thus developing and packaging targeted products, and formulating corresponding pricing strategies and promotion strategies. The C2P model was first applied in the field of e-commerce, and now it is gradually extended to the traditional service industry and online to offline.

All products will be networked, and the real networked products are determined by the user habits and needs of consumers. C2P model is to transform products through the analysis of online consumer behavior demand, so as to achieve the overall and comprehensive effect of enterprise online marketing. Many e-commerce companies have created a large number of highly competitive network products in China through C2P mode. The similarity between C2P mode and C2B mode is that they are both consumer-centered, but the difference is that C2P focuses on the network packaging and promotion of products in the later period, while C2B focuses on the enterprise product production aiming at the network demand.