VR, that is, virtual reality technology. On the stage of the Spring Festival Gala, virtual people and star artists on the same stage to show off their skills, the audience enjoy the audio-visual feast; during the two sessions, pick up the cell phone scanning code, panoramic venue into the eyes, the news scene is no longer distant; network shopping upgrade, press a key to see the effect of the clothing on the upper body ......VR is strongly changing human life. As an important frontier direction of the new generation of information technology, VR is expected to become the next trillion yuan emerging market after computers and cell phones, said the 2018 World VR (Virtual Reality) Industry Conference.
Market scale is growing exponentially
In recent years, as the whole society's attention to and understanding of VR technology continues to improve, virtual reality technology is constantly penetrating into various industries and fields, market demand, industry applications are being activated, and a strategic window period for the development of the virtual reality industry has already been formed. According to the statistics of "Virtual Reality (VR) Industry Development Outlook Forecast and Investment Strategy Planning Analysis Report" released by Prospect Industry Research Institute, at present, the scale of the global VR industry has been nearly 100 billion yuan, with a compound annual growth rate of more than 70%, and the focus of global investment and financing has been shifted from the hardware terminals to the application of content. It is expected that the scale of the global VR industry will exceed 200 billion yuan in 2020, of which 160 billion yuan will be in the VR market and 45 billion yuan will be in the AR market.In 2017, the market scale of China's virtual reality industry increased by 164% year-on-year; although the size of the domestic market is only 16 billion yuan at present, but it has begun to show exponential growth. It is expected that by 2020, the domestic market size will exceed 90 billion yuan.
VR technology is accelerating towards maturity, application accelerated landing - is expected to lead a new round of technological and industrial change
Cultural consumption will become a major potential market for VR/AR applications. Whether it is the cultural relics in the museum or the historical relics that have survived to this day, there is currently incomplete information delivered to the audience, and VR/AR technology can make up for this regret by restoring as much of the traditional culture as possible and allowing the audience to perceive it in an immersive way.
Virtual reality is a new generation of information technology, an important frontier direction. vr technology integrates multimedia, sensors, new display, Internet and artificial intelligence and other areas of technology, will be expected to become the foundation platform for many innovative applications, giving rise to many new products, new forms, new modes, to lead a new round of technological and industrial change. After more than 10 years of development, VR/AR technology is gradually maturing. At present, the international VR/AR technology has gradually matured, and the global VR industry ecology has taken shape.
Today the VR industry is not a vague concept, but in the fields of education, culture, tourism, medical care, manufacturing, construction and other areas have begun to have practical applications and accelerate the landing. With the advent of the 5G era and the age of artificial intelligence, intelligent VR/AR will more profoundly affect the publishing industry and the way the whole population reads, "communication + reading + immersive experience", virtual and reality coexist in the new industry will create a better way of life for people.
However, at present, VR publishing is still facing problems such as insufficient development of big data, insufficient amount of model data, and imperfect knowledge service model. According to Liu Binjie, publishing units should focus on developing intelligent publishing software for content production and data aggregation by developing advanced and secure intelligent publishing technology platforms and infrastructures, and constructing a perfect intelligent supply and service system, in order to promote China's publishing industry into the era of intelligence.
The future lies in the combination of virtual reality
The rise of virtual reality may revolutionize the real estate, gaming, tourism, and industrial manufacturing industries in the future. The current VR industry has not yet entered a super explosive period, VR technology to truly realize the industrialization still need time.
Currently, the global VR industry is evolving from a start-up cultivation period to a rapid development period, and China and developed countries are basically on the same starting line, which is a rare opportunity. Tools based on virtual reality production and development can significantly improve product design and production efficiency. Virtual reality technology is an important force leading the new round of industrial change, will greatly improve production efficiency.
In recent years, the Ministry of Industry and Information Technology (MIIT) has also formulated a series of relevant policies and measures to promote VR technological innovation and application landing. 2016, MIIT jointly formulated the "Special Action for the Innovation and Development of the Intelligent Hardware Industry (2016-2018)" with the National Development and Reform Commission (NDRC), which explicitly put forward the need to strengthen the VR/AR technological innovation; in 2017, the Ministry of Industry and Information Technology (MIIT) also issued the "Industry Key ****ual Technology Development Guide (2017)"; in the near future, the Ministry of Industry and Information Technology will also issue the "Guiding Opinions on Accelerating the Development of the Virtual Reality Industry", which will make clear the development ideas and goals of China's VR industry.
The next step should be in accordance with the requirements of high-quality development, deepen the understanding of the characteristics and development trend of the virtual reality industry, promote the rapid, healthy and orderly development of the virtual reality industry, promote the popularization of the application of virtual reality technology and products in the fields of manufacturing, commerce, research and development, government affairs, consumption, etc., cultivate and strengthen the new kinetic energy, promote the development of the digital economy, and provide important support for the construction of a modernized economic system.