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Is self-initiated reporting part of a big data push?
No it doesn't.

Nothing to do with big data.

Big Data, or Big Data, refers to information that is so large in size that it cannot be captured, managed, processed, and organized in a reasonable amount of time through mainstream software tools for the purpose of helping companies make more positive business decisions.

The definition given by McKinsey Global Institute is: a data set that is so large that it greatly exceeds the ability of traditional database software tools to acquire, store, manage, and analyze it, and it has four major characteristics: massive data scale, rapid data flow, diverse data types, and low value density.