1, user behavior analysis: through data mining and analysis of the user's browsing, purchasing, searching and other behaviors on e-commerce platforms, to understand the user's consumption habits, preferences and needs, and to provide data support for product development and marketing strategy formulation.

2. Precision marketing: Based on user behavior and profiles, use big data technology to make precise push and personalized recommendations to improve marketing effect and user satisfaction.

3, supply chain optimization: through the analysis of sales data, inventory data, etc., to predict future market demand and trends, optimize inventory management, procurement and logistics distribution, reduce inventory costs and improve logistics efficiency.