First reported are some shopping platforms that use big data in daily consumption services for different groups of people and spending power. On holidays, the precedent of this big data killing is that it will set different prices according to your usual spending power and the types of goods you see in Double Ten. For example, an account will buy an earphone. If it previews such goods in large quantities before Double 1 1, and it is within a certain price range, during the activity, he will compare the prices of related goods with those he doesn't often see.
Secondly, some taxi software has carried out big data killing in daily travel services. This is after the shopping service, followed by big data reporting. Taxi software will select those who often take taxis according to the data, and then raise the price range by a few dollars more than ordinary users, and members are also higher than other ordinary users. A few dollars. In other words, the price is higher than others because you often take a taxi, so you often use this kind of software, and they will make your recording into a data. For those who often use taxi software, he will give a corresponding fare increase according to the frequency of use.
Third, some rental services will raise the price of tens to hundreds of yuan for people who travel frequently according to the data of people who travel frequently and stay in hotels, so as to achieve accurate service.
Fourth: When buying movie tickets, for example, if they buy the same movie ticket, it will be 30% more expensive than others. Moreover, it not only distinguishes individuals, that is, people who often watch movies and people who don't often watch movies, but also classifies APP and WeChat official accounts. It is reported that the quotation of such channels on WeChat official account is about 50% more expensive than that on APP.