Drop recently can be said to be a problematic fall, facing the cab competition from Ticktock, but also has the United States group of online competition, there is a big data to kill the experience, but the drop released announced that they do not have big data to kill the familiar, the so-called big data to kill the familiar and is not a rare phenomenon, which in the field of economics can be said to be very extensive, the principle of its use is called price discrimination.

What kind of time is the most profitable in general? This is not uniform pricing, based on how much you can spend I become how much, based on your demand pricing, so that you can make the most money. However, this kind of pricing is very difficult in traditional merchandising, so many companies generally use quantity pricing, for example, you buy one is how much, you group buy many pieces can be cheaper, which is more often used by Chinese companies.

Another type of pricing is regional pricing, for example, Moutai wine is sold at 1,499 yuan in China, in the United States may be less than 800 yuan, this kind of pricing in different regions according to the different needs of the way is also more common.

The third is really big data pricing, due to the existence of big data can be based on the real needs of everyone to the price of direct contact with the consumer himself, then the easiest to do this similar to the drop of online car, Ctrip air tickets and other prices often change the APP, although we can not say that there is necessarily big data to kill the behavior, but we can find that the Internet can be based on your Each person's behavioral information to determine your demand for this product or service, if the business is clear that you this is a just need, no matter how much money will accept, then the possibility of business on the ground is very great, which is reflected in the drop of the same route in terms of the different prices is very obvious, so that big data to kill for the business is a huge temptation.