Function:
1, bubble service
Bubble is a Lysn paid service provided by Dear U of SM Entertainment, which pays 4,500 won per month. Users can reply by receiving messages, photos and videos sent by artists. In addition, Dear U Bubble service is provided, which allows artists and fans to communicate.
This service provides in-app translation service, which translates Korean into English, and is provided on similar platforms such as Universe and Weverse. Because the published content cannot be leaked from the service, artists tell "deeper stories" and fans feel that their communication is "closer".
In addition, SM said that the company is continuing to upgrade its functions to provide differentiated functions for personalized and loyal customers, and plans to expand its services through the participation of other entertainment companies.
2. Dear U letter
The analog version of Bubble, Dear U letter is available for registration, and the monthly subscription fee is 7900 won. The service provides handwritten letters and photo cards by artists every month. TVXQ!, US U-Know Yunho and Wendy of Red Velvet are currently participating in this service. ?
3. fans
Lysn plans to form a strategic alliance with Naver to unify the fan base and strengthen video content production through Fanship. At the same time, the comprehensive transfer work has not yet begun. Described as "fan membership based on big data", the service aims to "design fan members and communicate with subscribers" for celebrities. ?
Lee Sung-soo, CEO of SM Entertainment Company, pointed out that the cooperation between SM and Naver provided fans with "differentiated content and opened a new era of entertainment" in the instant messaging era. ? Naver decided to invest 654.38 billion won in SM to "create synergy" and create original digital content for artists and fans.
The new funds will be used for SMEJ Plus and Mystery Story, two subsidiaries of SM. Han Cheng Shu, CEO of Naver, said, "Through this investment, we will work more closely with SM to enhance the competitiveness of Fanship".
develop
SM Entertainment launched the fan community service Lysn on 20 18. Although the proprietary platform can be used for free, it can also be used by paid fan club members, so people can have more interactive functions and get a membership box at the same time. ? Announcements, news, activities, autograph sessions, music programs, support stickers, etc. SM artists can get it on the platform. ?
In February 2020, SM launched a service called Dear U Bubble, which gained great popularity by adding reply function and "strengthening" the essence of mobile messenger.
On this platform, fans can chat with artists and pay for access to bubble content, and each content they subscribe to needs to be charged separately.
In addition, artists can upload unpublished photos directly and use the coded message system, and at the same time, they can read and reply messages from many fans at the same time. A spokesperson for SM said, "The non-contact platform allows artists to communicate directly with fans without time and space constraints".