Jingdong in the field of 3C e-commerce plowing for many years, and the domestic mainstream cell phone manufacturers, game companies, data companies, etc. have a close working relationship, but also before this proceeded to set up the jingdong game cell phone industry alliance, through the whole industry chain upstream and downstream, to promote the related areas of emerging industry incubation and growth.

GfK released the first half of 2017 cell phone market industry report also shows that Jingdong cell phone accounted for up to 48% of the online share, has become the largest cell phone retail platform, the mall has also accumulated as much as two hundred million daily user big data and hundreds of millions of effective user evaluation, can effectively insight into the user demand for the development of the industry to provide trends to guide the credentials and authority of the undoubted. The proposed hand tour standard has also been highly affirmed by Song Xiangdong, deputy director of the China Quality Certification Center, and recognized Jingdong's ability to aggregate the industry chain and lead the industry. Song believes that Jingdong's move will play a positive role in promoting the healthy development of the cell phone manufacturing industry chain, promoting the production by sales and flexible manufacturing, and meeting the needs of consumer segments.

Jingdong, as an innovative enterprise in the deep integration of the real economy and the digital economy, has the ability of big data precision marketing, 200 million daily living high-quality user base, and has reached a strategic alliance with a number of cell phone brand vendors, coupled with the open construction of the offline Jingdong House and the layout of the game field to explore, all for the jingdong in the game cell phone standard put forward has laid a solid foundation. With the release of the Jingdong game cell phone standard, Jingdong will also continue to deepen the depth of cooperation with manufacturers on the industry chain, in the e-competition, through online and offline multiple channels to promote the development of reverse customized cell phones, accelerate the pan-entertainment layout, promote the innovation of the industry incubation and the long-term development of the industry, to build a complete closed loop of the game ecosystem, and to achieve the game the whole industry chain of the fusion of the **** win.