How to develop an online marketing strategy?

To develop an online marketing plan, there are several ways:

I. Target Customer Orientation

1)What kind of people are the target customers?

2)Where are the target customers?

3)Who are the target customers?

4)Where can they be found?

What are the ****nesses of the target customer? Find out these ****ness, the enterprise's target customers will naturally surface, which is also the standard for determining who is the enterprise's target customers. Specific methods are:

1) analyze the characteristics of the enterprise's existing customers - especially those who account for 80% of sales, is the most direct target customers;

2) look for groups of people who have a need for the enterprise's products or services - Whether it is their own needs or based on the needs of others;

3) The target customer must be a person with decision-making power - the ability to make decisions is an important reference factor in selecting the target customer. If he has no decision-making power on the purchase, even if he has a need, it is not the target customer;

4) have considerable spending power and desire to buy - only those who can afford and are willing to spend is the target customer.

Knowing the above questions, in fact, we know who the target customers of the enterprise. Next we just need to know where the target customers often gather, the enterprise's relevant information to show in front of the target customers, that is, to choose the right channel to publish information.

Second, the core product positioning

First of all, to determine the three basic questions:

1) What are the main products you sell online?

2)Confirm whether your product is unique in the network?

If there is the same product, who is the competitor? What are the advantages of your product over his?

3)Under what circumstances do customers need your product? How do you describe your product to the customer?

If you synthesize the above three questions and get the answers, then your product positioning has been clear.

If you want to be more specific, you need to keep digging:

1) What problem does the product solve for the customer?

2)What unique benefits and services does the product offer to the customer? (This column is important)

3)The product will have those recurring problems and weaknesses, so how do you serve the customer? (This column is important)

4)The point of sale of the product, how to sell, how to fulfill the service?

5)Is the type of product divided into high and low type of market?

6)Are there geographical and seasonal considerations for the product?

It is important to define the core product positioning. There are very few unique products these days. Core product positioning to address is how to make your product stand out in similar products, the formation of unique selling points, the formation of core competitiveness. Only a clear core product positioning can attract target customers and receive orders.

Third, the unique selling point positioning

Unique selling point positioning, is to give customers the impression and feeling that you want to cut the cake of the market. Your company = what word.

For example:McDonald's=fast food restaurant, Microsoft=software juggernaut, Volvo=safety, Glance=microwave oven;

Bill=the richest man in the world. No one would call him a scientist because he gives the impression that he is the richest man in the world.

Li Ka-shing = the richest man in China. No one would call him a stock god because he gives the impression that he is the richest man in China.

What a first-class company sells is not its products or services, it is the impression it makes in the minds of consumers. How do you find an exclusive word that penetrates the mind? This is positioning. To put it bluntly, a unique selling point is the expression of your distinctive core competencies.

Fourth, Keyword Positioning

Keywords are the words that target customers use when searching for related services and products on the Internet. They are the core part of Internet marketing and promotion. They determine whether the service information you publish can be searched and seen by customers. If the service content is the green leaf, the key is the red flower. So how to effectively position your target keywords?

Traffic words:That is, keywords with a relatively large search volume. In addition to the obvious navigation keywords (industry website keywords such as Taobao, Sina, Netease, etc.). These keywords also have a relatively high intensity of competition and are keywords that many websites compete for. Such keywords, once a good ranking, will get considerable traffic, but accordingly will consume a lot of energy and resources. For example, "soft furnishings", "decoration", "furniture" and other keywords, the search volume is very large.

Precise words: that is, there is a certain amount of search volume but the search volume is not large keywords. This type of keyword is generally between the long-tail keywords and short-tail keywords between the words. Because the competitiveness of this part of the keyword is not as competitive as the popular keywords and most of the short-tail keywords, and compared to the short-tail keywords, this part of the keywords are more segmented and precise, and the number of words is also relatively large. After optimization, you can get a lot of accurate traffic, so it has become the main battlefield of many websites. For example, "soft furnishing company", "decoration company", "furniture customization" are more accurate keywords.

Long-tailed words: Although most of the long-tailed keyword search volume is very small, but all the long-tailed words of the sum of the traffic is much larger than a limited number of core keyword traffic. Therefore, according to the long-tail theory, search engine marketing promotion efforts should focus on long-tail keywords so as to get more traffic. And long-tail keywords are generally segmented, purposeful keywords, easy to be converted. Users searching for precise keywords generally have vague needs, and only a small portion will be converted. From the input-output ratio, long-tail keywords are more suitable for focused optimization. For example, Guangzhou soft furnishing company, Guangzhou decoration company, Guangzhou furniture customization manufacturers.

The law of keyword marketing:If you do customer churn, you will use the 2/8 theory, that is, you will put 80% of the energy and resources on the precise words and long-tail words. If these keywords can be optimized successfully, it will bring considerable potential customers. On the other hand, only 20% of your energy and resources can be called on traffic words, which may reduce the traffic of your website.

Verb (abbreviation of verb) channel positioning for online promotion

Compared to small and medium-sized enterprises (SMEs), TV ads, large portals and other advertising costs are too expensive and are more suitable for large enterprises to promote new products. Soft furnishing companies, decoration companies, furniture customization manufacturers and other service enterprises are more suitable for promotion in Baidu, 360 good search engine. For example, the word "soft furnishings" in Baidu's average daily search index is 709, that is to say, an average of 709 people per day in search of "soft furnishings" related information. The average daily search index for "soft furnishing company" is 167, for "decoration company" is 7,597, and for "decoration company" is 1,832. Understanding where your customers get information about related services, you can do online promotion there to get accurate customer sources at the lowest cost.

Note:

The purpose of the positioning of online marketing channels is to maximize the exposure of information about services related to your business to the eyes of potential target customers, which is the task that online promotion channels should accomplish.

To make network promotion effective, on the one hand, the enterprise's service information should have enough exposure to show in front of the target customers; on the other hand, the content information released should be able to attract the attention of the target customers to have a qualitative conversion rate. With qualitative conversion rate, the enterprise can close the deal. The first four steps are to attract the attention of customers and increase the conversion rate. The last step is to increase the exposure of business services, so that more target customers know and understand business services. Doing business online marketing promotion is more like a project construction. The deeper the foundation is dug, the higher the floor you can build. Network promotion requires persistence and dedication in order to make the back of the tall buildings rise up.

Foreign trade sales ideas and strategies?

1. whatsapp marketing: foreign trade sales need to have a large number of foreign customers' cell phone numbers, and then put into whatsapp marketing, with the help of whatsapp verification function, to verify whether it is whatsapp number, is the words, you can go to the group send.

2. Collage group control marketing: foreign trade sales do not know the subject of the use of collage, anyway, we recommend that you use up, collage volume is so large, and people from all walks of life, very suitable for the development of foreign trade customers.

3. SEO marketing strategy: is a practice of getting targeted traffic for a website from organic rankings in search engines. Common tasks associated with SEO include creating quality content, optimizing content around specific keywords, and building backlinks.

What are the strategies for new product development for online marketing?

For the development of new products to be carried out in conjunction with the needs of the market, is not now popular big data? Do c2B model, customized to the needs of customers.