Different Taobao accounts have different homepage interfaces because of the big data recommendation mechanism.

This is the so-called "Thousand People, Thousand Faces", which is one of the most important changes now, and should be in the future. Simply put, Taobao's algorithmic system will proactively push the products it thinks are right for you based on your shopping history and based on your search requests. So different accounts have inconsistent data dimensions and the interface will vary.

Thousand people thousand faces is a Taobao recommended search rules, we will find a phenomenon of different people's cell phone to see Taobao products or differences, which is the e-commerce circle are known as "thousands of people thousand faces".

Thousand People Thousand Faces Introduction:

People labeling: Taobao platform customers through the registration process to leave information, as well as Taobao platform above the purchase and browsing traces of goods to form a unique personal label, in the customer to find goods through the search will be based on these labels to determine the customer's preferences and to recommend the corresponding goods. The company can find the buyer's gender, age, occupation, consumption level, hobbies and so on in the business advisor.

Store labeling: On the Taobao platform above the new store is a blank sheet of paper, nothing, there is no so-called store labeling. The formation of the store label is based on the store information we fill in when registering and commodity categories, commodity attributes, etc. to generalize the division, but also according to the visit to the store inside the crowd label and decide.

For example, if a store sells dresses, but the influx of customers has little or no labeling, it will not only reduce the conversion rate, but also directly lead to the labeling of the store is confusing. So the categories in the store must be consistent to avoid category clutter.