Taobao, Tmall, Jingdong and other platforms, micro-commerce, small program e-commerce, e-commerce App, community e-commerce and other e-commerce platforms are analyzed in the following cases:

1, Taobao, Tmall, Jingdong and other platforms

This is the earliest e-commerce model, the merchants are stationed on the platform, you can sell things online. If not done before, now does not encourage businesses to spend energy on these platforms. Because after opening a store you will find that there is absolutely no one to consult and place orders. Because the platform's dividend period has passed, the major segments have been giants, through sales, cost, etc. to control more than 90% of the traffic, new businesses want to get rankings, exposure, can only spend money to do the promotion, so that the cost is very high again.

2, micro-commerce

In addition to Taobao, micro-commerce mode is through the form of web pages, displayed in WeChat. When the micro business, the main trading platform is micro-commerce. At present, the main players in the field of micro-commerce: micro store, have praise, micro-alliance such micro-commerce platform, cheap features chicken ribs, feature-rich prices. At present, the main problem is that you need to find your own traffic, because most of them are one of a kind, user retention is poor, the entrance is deeper, and it is more difficult to get users.

3, small program e-commerce: small program backed by WeChat 1 billion of traffic, the development is very fast, but in the field of e-commerce, the small program is still facing a lot of problems: Function: small program, although there are more optimization from the loading speed, but the overall function is still small. Entrance: small program e-commerce entrance is too deep, it is difficult for users to find the first time. Marketing: micro letter to small program marketing control is very strict, blocking more serious.

4, e-commerce App: e-commerce mall type of App, the most feature-rich, all the users are free to control their own operations, you can achieve a variety of business models, such as content e-commerce, distribution e-commerce, community e-commerce, shopping malls, takeaway malls, the same city life circle and so on. In the past, App development costs are high, so the e-commerce mall is mainly a large enterprise players, such as Little Red Book, Daily Fresh, KFC and so on. However, with the development of development technology, the use of application park class App production platform, you can quickly make a class of e-commerce App.

5, community e-commerce

The thing is to gather people in groups, if you want to ask a vertical industry crowd where the most concentrated, industry community is undoubtedly the best answer. The era of universal socialization, coupled with the recent popularity of fission marketing, so that the value of community operations unlimited amplification. Ten million large number of books, is realized through community fission. Community e-commerce, that is, in terms of e-commerce platforms, increased community operations. At present, the new "Hundred Group War" is the community community fresh food e-commerce.