Wang Xiaohui, Deputy Director of the Central People's Broadcasting Station Wang Xiaohui, Deputy Director of the Central People's Broadcasting Station, conducted an in-depth discussion on the topic of "Small Era Trial Media C2B" on the profitability model of the broadcasting industry in the young era, and he believes that mentioning the small era under the environment of big data and convergence should refer to a young era and a young behavior, which brings some trend changes. The young behavior has brought about some trendy changes. Director Wang put forward three questions arising from the young behavior in the new era: Question 1: Redefine the value of content, what can earn money? Referring to the new laws of the golden age of American TV industry, audience is not equal to fans, numbers are not equal to data, scriptwriters are not equal to authors, no questions are not equal to no survey, ratings are not equal to attention, etc., which subverted the laws of TV operation. The Voice of China has reached unparalleled heights in both mobile and Internet and traditional media. Good programs must be developed with interaction, and the value of data and the value of discovery need to be achieved through interaction. Question 2: How will radio earn money in the future? The process of freeing the fingers is a new starting point for innovation in broadcasting. An example is the close integration of the automotive industry and the broadcasting industry. Question 3: Is innovation a form of destruction? Why is making money and going broke just a hair's breadth away? In fact, in the 20th century, the market silence period of innovative products is very long, the success rate of independent innovation in the 20th century is 26% while the success rate of imitation innovation is 90%, so how should innovation be done? How should the radio and television industry innovate? It should be based on the integration of content and new media. The three main cores of the C2B model should be, 1, consumer driven, 2, adding new customer value in a customized way, and 3, flexible supply chain. In practice, CPB found that it should do six "re", namely: rediscover the audience; rediscover grassroots; rediscover the voice; rediscover the position; rediscover the process; and rediscover the whole. At the same time, Mr. Wang Xiaohui, the director of the station, also raised the question of who should take the lead between the station and the network. This is actually a very important question, whether to divide it into one pot or two pots, this is a question that needs to be considered. And ultimately our goal will be "how to become a great media", not a money-making machine. But with C2B, with an audience, then we may have changed, we may have stopped being just media.