Recently, the Ministry of Culture and Tourism issued the Opinions on Promoting the High-Quality Development of Digital Culture Industry to further support the development of digital culture industry at the national policy level. As a new way of cultural industry in the Internet era, digital cultural industry will drive the development of China's cultural industry in many aspects.

The Opinions put forward,promoting the integrated development of culture and tourism in the digital economy pattern, shaping tourism with culture, and recognizing culture with tourism. Promote the deep integration of the cultural industry with the digital economy and the real economy, and build a digital cultural industry ecosystem.

"Opinions" also puts forward, to promote the integrated development of culture and tourism by digitalization, to achieve a wider range, deeper and higher level of integration. Strengthen the docking cooperation between digital cultural enterprises and Internet tourism enterprises, and promote the expansion of cultural creativity into the field of tourism. Promote the combination of digital culture with social e-commerce, webcasting, short videos and other online new economy, and develop new modes of online content production such as tourism live broadcasting and tourism bandwagon. Promote the application of digital cultural products and services in public ****cultural venues, enriching the form and content of the experience of public ****cultural space.