With the development of the Internet environment, all industries have begun to use the power of the Internet and big data to further optimize the industry ecosystem to improve efficiency. And the era of big data has also brought about a huge change in the way the traditional maternal and child stores sell, a comprehensive layout of the digital imminent, with the help of big data and digitalization to open up the new retail, new marketing and new technology, to achieve the maternal and child store sales against the odds and up.

Online small program and offline maternal and child stores combined with each other, began a dual-mode parallel marketing approach, not only can further open up the social portal and social functions, but also through the online ordering, offline delivery or self-pickup mode, to improve the consumer experience, to meet the needs of the consumer, but also to achieve the further diversion of the store.