For Internet insurance companies, the realization of precision marketing requires the company to formulate a strategy and steadily implement it, and also requires the support of big data, which plays a crucial role in the implementation of precision marketing. Big data not only provides data support for precision marketing, but also helps insurance companies to understand the behavior of the customers, their health status, habit characteristics and other aspects of the situation, and analyze the potential risks of customers from these aspects, and then push the right insurance products or make the right insurance plan for them, so as to be able to realize the precision marketing to the users.

Marketing refers to the process by which a company discovers or explores the needs of prospective consumers, and allows them to understand the product and then purchase it. Marketing is also known as marketing, marketing or marketing science, and classic business management programs such as MBA and EMBA include marketing as an important module in the management and education of managers.