Current location - Loan Platform Complete Network - Big data management - What does the headline index mean and how can it be improved?
What does the headline index mean and how can it be improved?

1, what is the headline index?

The headline index is somewhat similar to Alipay's "Sesame Credit", you can understand the headline index as "content quality credit", that is to say, the higher the index of the headline number, the machine will think that you are a better author, like the emperor of the film will also give more recommended articles.

The following is the official answer of today's headlines: You can understand the headline index as "how worthy of your content to be recommended", this index is the machine through a period of time to the author of the creation of the content and readers to read, pay attention to the behavior of the records and analysis of the account value scores, including the degree of health, attention, dissemination, verticality, Originality and other 5 dimensions.

The Headline Index is updated once a week and scored 950 points. Generally speaking, the higher the headline index, the higher the content recommendation accordingly.

2, how to improve the headline index?

You can know the relative position of your headline number in each category of headline number, a clearer direction of efforts through the dynamics of the weekly index, and at the same time, you can check the effect of the headline number index on the enhancement of the amount of recommendations in the background. You can improve your headline index through the following 5 dimensions:

Health: the health score originates from the machine's analysis of the reader's reading behavior, and every click, stay, like, comment, collection, etc. of the reader will add points to the account. Specific enhancement methods:

1, high-definition images without code, to avoid weight elimination by the machine, high graphic and text relevance

2, improve the average progress of reading, reduce the bounce rate

3, do not do over-expectation of the title party, the title is highly connected to the article

Attention: mainly depends on the absolute number of headline fans, is the number of headline fans and fan loyalty Examination. Specific enhancement methods:

1, more use of headline Q&A, micro headlines, high-quality original video and other channels to increase the number of fans

2, appropriate guidance for users to participate in the comments, increase the number of comments

3, appropriate reply to user comments

Communication: mainly depends on the cumulative readership/cumulative playback of the content published by the headline number, specific enhancement methods:

1, maintain a stable update, sand into a tower, you will get a higher cumulative reading / cumulative playback;

2, the more high-quality content, to attract more people to see, the "dissemination degree" will be better.

Originality: This is an objective evaluation of the author's posting quality, diligence, and content verticality. Specific enhancement methods:

1, reduce excerpts, editing, organizing;

2, articles in the headline number first published

3, manually published articles

Vertical degree: is the machine to the author of the quality of the article, diligence, content verticality to make an objective evaluation. Specific enhancement methods:

1, adhere to the update, adhere to the update will have an important role in maintaining the verticality

2, adhere to the content of only one vertical field