While the development of e-commerce in China started relatively late, with developed countries compared to the gap still exists, but in the government, business and consumer **** with the promotion of China's e-commerce will be further standardized environment to get a more rapid development, and presents the following four aspects of the trend:

One is the integration of the real economy and the network economy, become the development direction of e-commerce. E-commerce in China's industrial and agricultural production, trade circulation, tourism and community services and other areas of application continue to expand and deepen. Online and offline integration, online marketing, offline transaction or offline experience, online purchase mode accelerated formation.

With the development of enterprise supply chain e-commerce and international e-commerce, it will drive the development of e-commerce service industry and gradually become a new growth point of national economy.

The second is that technology, demand and investment drive the rapid development of e-commerce. Driven by a new round of information technology revolution such as cloud computing, Internet of Things, mobile communications, e-commerce will continue to innovate the application model, based on the mobile Internet, network community, LBS (location-based services) and other emerging models continue to emerge.

Changes in China's social structure and consumer attitudes will bring new space for the development of e-commerce, and the younger generation will gradually become the main force of consumption; the e-commerce support system will be further improved, and the endogenous momentum of e-commerce development will continue to increase.

Thirdly, cross-border e-commerce has become a new choice for Chinese enterprises seeking business opportunities overseas. With the gradual improvement of China's cross-border e-commerce policy and institutional environment, driven by e-commerce service enterprises, cross-border e-commerce will further give full play to the product advantages of Made in China, and promote the "Made in China" to "China Marketing" and "Created in China". "China's creation" to accelerate the transformation.

Fourth, the application of e-commerce to a new breadth and depth of development. The supply chain of large enterprises and the level of business collaboration continues to improve, small and medium-sized enterprises to actively integrate into the leading enterprises of e-commerce purchasing and marketing system. E-commerce will integrate the logistics supply chain, effectively bundling logistics channels, commercial channels and information channels.

In addition, marketing will develop in the direction of precision, and through the consumption of each customer online, it will be able to determine the real needs of consumers, so as to accurately recommend the required goods.