The two most important types of players in the security industry are equipment suppliers and engineers. Equipment suppliers are mainly engaged in the development and production of security products and provide specialized solutions. Security engineers are professional enterprises that provide security system engineering integration design, installation and commissioning, technical training, system maintenance and other services as their main business.
Security products are broadly divided into two categories: security electronics and physical protection products. Electronic products mainly include video surveillance, intrusion alarm products, visual intercom systems, access control, etc.; physical protection products mainly include bulletproof money carriers, anti-theft door locks, human security equipment, security inspection equipment, etc. In 2016, the proportion of security electronic products in the market of security products reached 70%, and the proportion of video surveillance in the security electronic products reached 55%, and the proportion of access control and anti-theft alarm was about 30%. 30%. video surveillance occupied 50.6% of the entire security electronics market in 2018.
The market size of security video surveillance products in the total market size of the security industry is about 30% (security products) × 70% (electronic products) × 50% (video surveillance equipment) = 10.5%.
According to the 2019 revenue rankings, the top ten global security 50 in 2020 are: Hikvision, Dahua, ASSA ABLOY, Bosch, Axis, UVision, Tiandiweiye, Anlongjie, Hanwha Techwin, TKHGroup. domestic enterprises Hikvision, Dahua still firmly in the first and second position, with sales revenues far exceeding those of other companies In addition to Hikvision and Dahua, domestic enterprises YUVAD and TKHGroup are also located in the top ten, and the rankings have risen slightly, respectively, ranked sixth and seventh, YUVAD also focuses on product diversification, while TKHGroup focuses on video surveillance.
With the further intensification of competition in the security industry, industry concentration has further increased, has formed a large difference in scale of the echelon of the ranks, the market security industry enterprises can be divided into three echelons: the first echelon of Hikvision, Dahua as the two giants; the second echelon of the UVision, Kuangshi Technology, the world of greatness, Kodak, with the shares, Vanguard An and Zhinuo Technology as the main enterprises; the third echelon for most small and medium-sized enterprises.
With the intensification of competition in the industry, the industry's leading companies rely on their own resource advantages, manpower advantages, technological advantages, as well as cost advantages in the video security market is growing rapidly, the trend of concentration of resources to the leading enterprises is becoming more and more obvious, coupled with the extension of the industrial chain, horizontal cross-border, the industry's deep-rooted advantages, the stronger the stronger the winners take all the tendency to appear.
After a long period of development, China's security industry in the geographical distribution of the formation of electronic security products for the main characteristics of the agglomeration of enterprises in the "Pearl River Delta" region, high-tech and foreign-funded enterprises to gather as the main characteristics of the "Yangtze River Delta" region. As well as integrated applications, software, service companies gathered as the main feature of the "Bohai Rim" region of the three major industrial clusters, occupying about 2/3 of the share of China's security industry.
Among them, the Pearl River Delta as the center of the security industry belt has become China's largest, fastest growing, the number of products, the largest variety of high-tech security products processing intensive region; Shanghai, Jiangsu, Zhejiang as the center of the Yangtze River Delta, has become a key area of the security products manufacturing industry; Bohai Rim region is the formation of Beijing, Liaoning, Shandong, Tianjin security industry cluster.
The intelligent security industry chain includes upstream component suppliers, algorithms and chip suppliers, etc.; midstream for hardware and software equipment design, manufacturing and production links, including front-end cameras, back-end storage and video equipment, audio and video products, display suppliers, system integrators, operational service providers, etc.; downstream for product distribution and terminal applications for city-level, industry-level, and consumer-level customers.
Upstream component suppliers, representative companies are Huawei Hesse, Sony, China Star Microsystems, and video algorithms provider Object Video, etc.; midstream hardware and software suppliers, system integrators, the main vendors including Hikvision, Dahua, etc.. Downstream for the end customer, mainly involved in the government, public **** industry, civil industry. The current status quo of the downstream application field is dominated by the government side and budding on the commercial side. Domestic security market according to the customer structure can be broadly divided into city-level, industry-level market and consumer-level market, where the first demand for security driven by the current point of view is still relying on the policy of the government side of the demand (heavy performance and light price), such as the past twelfth five-year plan & thirteenth five-year plan during the popularity of the smart city to the security has brought a strong pull.
Specifically look at the video surveillance downstream application areas to see the safe city, intelligent transportation, etc. is the main government side of the market, but with the intelligent buildings, culture, education and health, banking and financial industry, as well as emerging markets such as unmanned supermarkets, self-driving and other commercial end of the business to open will be security monitoring to bring sustained demand pull.
Trend 1: demand channels down, focusing on two, three and four tier cities market
Security construction is the main field of smart city construction, from the city camera layout, compared with first-tier cities, two and three cities, thousands of per capita camera equipped with the number of only 5 and 2, less than one-tenth of first-tier cities, such as Beijing, Shanghai. By the end of 2019, more than 95% of prefecture-level cities have proposed the construction of smart cities, while only more than 50% of county-level cities have proposed the construction of smart cities, which shows that there is still a huge space for the development of lower-level cities. As the construction of smart cities in second-, third- and fourth-tier cities continues to advance, it will also lead to the development of fragmented scenarios such as smart campuses, smart construction sites, smart parks and smart communities.
Trend 2: Transformation and upgrading of intelligent IOT based on security video surveillance system
Driven by big data, artificial intelligence and other technologies, "AI + security" is gradually becoming the main development mode of the security industry. In the technology-driven security industry boundaries are gradually blurred, the scope of application of security is not limited to the traditional field of security protection, in the original function on the basis of value-added services derived from the Internet of Things (eg, big data analysis, traffic statistics, precision marketing, etc.), such as "intelligent services".