Shanghai social data refers to a variety of data and information on the subject of Shanghai's urban social life. These data may include the development trend of various social issues, the trend of social opinion, the development status of the city's economy, the distribution of social welfare and so on. The statistics, collection and analysis of Shanghai's social data can help to comprehensively grasp all kinds of social information of the city and provide decision-making basis and reference for the government, enterprises and individuals.

Shanghai social data is of great significance to the whole society. First, it can help decision makers better understand the city's operating conditions and social problems, so that they can propose and implement more scientific and targeted policy measures. Secondly, Shanghai social data can provide market insights and business decision support for enterprises, and convenient social services and quality of life for the people.

Currently, the collection of social data in Shanghai has become more and more common, and various organizations such as the government, enterprises, and academia have made great efforts in this regard. The government has even pulled out all the stops in collecting data on people's livelihoods, utilizing high-tech means, setting up data platforms and survey agencies, and working to improve the data system. Enterprises are analyzing big data to gain access to the market and implement precision marketing. Academia is also not willing to lag behind, the use of Shanghai social data to study the development trend and law, to promote the development of sociology and marketing.