What are the main impacts of big data processing on e-commerce:
(I)Information Retrieval Capability
Although e-commerce platforms have largely changed the way consumers shop, the number and types of goods are still the main factors affecting consumers' choice of merchants as far as marketing is concerned. Within the realm of e-commerce, the quantity and variety of goods show a development of structural complexity or even an unstructured development trend. These are all challenges for
IT infrastructure and information processing technology, big data processing technology because of its flexibility and powerful retrieval services can lead the new direction of e-commerce information processing technology.
(2)Elastic processing capacity
The nature of the work of e-commerce information processing system must have a strong elasticity of the processing capacity, and be able to make a response in a very short period of time in order to cope with a variety of problems that arise in the operation of the system. The emergence of these problems is not accidental, but with the concurrent access of users and merchants collective marketing activities caused by a large number of orders caused by the information, these situations in the current operation of the e-commerce system is relatively common, which requires the system in the face of a sudden increase in the volume of business with a strong capacity expansion capabilities and data storage capacity.
(C)Information Processing Security Performance
The biggest problem faced by the network system is the information security issue, to ensure transaction security and user information security is more e-commerce enterprises should always be concerned about the topic. A major feature of the information age is the transformation of information into available resources, and even information capital that directly creates economic value. In the field of e-commerce, big data is an important capital for the survival and development of enterprises, and the ability to control big data will become the main symbol of the core competitiveness of enterprises.