Why is the age of thick data upon us? Has the age of massive data arrived? Big data is not simply determined by the amount or source of data, but by the ? people? formed through data combination and cross-comparison? judgment? or? predictions? Especially in marketing, Big Data deals with people, not inanimate objects. Behind big data marketing are people's behavioral patterns and needs. Therefore, it is not possible to make judgments based on numbers or statistics alone. Thinking more y about the relationship between brands, products and people is necessary, and this thinking will be the beginning of the next era of thick data.
Why is the era of thick data upon us? Has the era of massive data arrived? So-called thick data is different from big data, which emphasizes data size. Thick data focuses more on the depth and context between people, products or industry data. A good view of data usually comes from thick data rather than big data.? Thick data? emphasizes the need for deep user context, based on solid industry knowledge or experience. The connection between industrial products and consumers is stronger through dense data.
In the future, if we discover and judge big data only from what is available, too much trust in the results presented by the numbers is likely to lead to misjudgment. The important value of thick data can be demonstrated if we can explore future industry trends influenced by consumer demand through in-depth usage contexts.
Is the era of thick data upon us? Unprepared data analysts will face this, big data is not determined solely by the amount or source of data, but by the ? people? formed through data combination and cross-comparison? judgment? or? predictions? Can you handle it? If you're still worried that you're not getting started well, you can learn by clicking on other articles on this site.