The keyword depends on whether your product is unpopular or popular. It doesn’t matter if the unpopular keyword is shorter or longer. If it is popular, of course it should be long. If it is popular, long-tail keywords must be set. Keywords are words that describe your products and services. Choosing appropriate keywords is the first step in SEO optimization of a website, and it is also the key to the success or failure of a corporate website promotion ranking. An important tip for choosing keywords is to choose keywords that people commonly use when searching. Now I will introduce the specific application of keywords.
Keyword collection
Now that you know the importance of keywords, you need to start collecting keywords that are commonly used in daily life.
1. Get keywords based on product associations. Generally, when we see a product, we immediately think of many phrases, which are all keywords. This part is something that most people may think of or use. It is relatively popular and practical.
2. Ask for everyone’s opinions. You can organize the entire company's employees to discuss together and let everyone freely associate keywords that may be used. You can also consult friends and family, so that you can collect a lot of keywords. Next, analyze these keywords and extract useful keywords.
3. Use Alibaba to experience Wangshubao for free. After opening it for free, the account in Wangshubao will receive 100 yuan from the system. You can click on the service network you are using, add a promotion plan, and then you can see the keywords corresponding to your product. Extract all the keywords inside, and then integrate them into many smooth titles.
4. Enter your product on Alibaba, see how the top sellers set keyword attributes, and extract useful words to modify your products.
5. Make typos cleverly. Common typos can also bring a lot of traffic to corporate websites.
Keyword expansion
Keyword expansion involves long-tail keywords, and it is also a setting technique often used by SEO optimizers.
How to expand long-tail keywords:
1. Baidu index tool.
2. When you enter a product in the Baidu or Alibaba search box, a lot of long-tail keywords will appear.
3. Search your core words on Baidu Encyclopedia, such as (double eyelid), and you will get a bunch of "core words" such as double eyelid repair, double eyelid surgery, etc.
4. Auxiliary tools: Zhuici.com and Moda Data aggregate related and associated words related to Baidu (Bing, Yahoo, Sogou, Soso, Youdao, Google).
5.51, cnzz and other statistician tools collect keywords in time periods.
6. Baidu bidding backend, when you bid for a certain word, the system will recommend related keywords. Alibaba Online Sales Backend is also available.
7. Regional expansion method: such as: SEO, Fujian SEO, Shanghai SEO, Beijing SEO, etc.
8. Season expansion method: For example: rhinitis, it can be expanded to precautions for rhinitis in summer, precautions for rhinitis in spring, etc.
9. Career development method: For example: how to prevent prostatitis, it can be expanded to how drivers can prevent prostatitis, how teachers can prevent prostatitis, etc.
10. Gender expansion method: For example, acne removal methods can be expanded to acne removal methods for men, acne removal methods for women, acne removal methods for boys, etc.
11. User thinking habits: where to buy, where to buy, where to buy, how to, how to, how much, how much, where is good, where is the best, where is cheap, etc.
12. Baidu search ranking.
13. The company’s own company name, brand, alias, etc.
Keyword integration
After having so many keywords, it is necessary to reasonably integrate the keywords into a sentence to form a title.
1. You can add product model, packaging, specifications, functions, minimum order quantity, etc. to the keywords.
2. Add the abbreviation of the company name, brand, alias, etc.
3. Add promotional words. For example, free shipping, buy one get one free, etc.
4. Add business models, sales models, service methods, etc., such as factory direct sales, brand agents, etc.
Let’s talk about the next example, 768 Chinese medicinal plant raw medicinal materials wholesale original form boxed high-quality golden stone pine. This title contains many keywords, such as Chinese medicine, Chinese medicinal materials, medicinal materials, original medicinal materials, With so many keywords, such as raw medicinal materials of plants, wholesale of medicinal materials, raw medicinal materials of traditional Chinese medicine, raw medicinal materials of traditional Chinese medicinal plants, anomatis, golden stone pine, etc., you can find this product on the first 3 pages of Alibaba search.
The same keyword can be combined with other keywords to form many keywords, which will generate thousands of titles. This can make your keyword coverage particularly wide and increase your inclusion by search engines. Opportunity.
The Magical Use of Keywords
Keywords in SEO optimization are not just used in product titles. It can be said that keywords are pervasive and should be used as long as they can be used.
1. Keywords appear in the title of the web page
2. Keywords appear in the keyword tag
3. Keywords appear in the description tag
4. Keywords appear naturally in the content
5. Keywords appear in the first and last paragraphs of the content
6. Keywords appear in the title tag of the article
7. The export link anchor text contains keywords
8. The file name of the image contains keywords
9. Keywords appear in the ALT attribute
10. Keyword density 6-8%
11. Bold or italicize keywords