Features of real estate digital transformation:

Digital transformation in the real estate industry empowers users with a platform, ecology, and autonomy, integrates the scattered business management data from various systems, and establishes a bank-wide digital operation visualization platform for the bank to realize the aggregation of business management data for the whole business.

The centralized and instrumental means of data analysis and visualization are unified, and a problem-driven management model is realized by the method of "monitoring, management and control" to achieve proactive and efficient operation, explore the value of data, and let the data effectively drive the business operation and management decision-making to help the digital transformation of the real estate industry.

Digital Application Scenarios:

Digital Application Scenarios: Marketing, Community, Business, ConstructionIn the current real estate digitalization process, smart marketing, property listing tide, smart community to enhance services, smart business and real estate with relatively mature membership system are strongly related to sales performance. The smart construction, which is the road to "manufacturing", has become the hotspot of real estate digitization.

Intelligent marketing: The core of intelligent marketing is still online sales and the realization of closed loop. Real estate companies cooperate with third-party platforms to obtain new users, through big data technology to the user's personal information, consumption habits, asset reserves and other labels for big data modeling, so as to accurately portray the customer profile, after building customer management system, self-built traffic pool, to achieve user service closed loop.

Intelligent Community: The core of intelligent community is to open up community operation and maintenance data, connect multi-dimensional synergies within the group, ensure organizational synergies and project collaborations from the top-level design, linkage of business between multiple modes of operation, integration of applications between devices, and realization of multi-dimensional data opening up.

Intelligent business: The core of intelligent business is the application of big data precision marketing, emphasizing on the operation of stock members and new members, realizing multi-dimensional data connectivity, and finally forming a closed-loop of the "whole cycle of consumption". Intelligent construction: Intelligent construction is in transition from point innovation to deeper and more normal development, and the future will show high efficiency, systematic and adhesion.