As the traditional physical store information transformation and upgrading, ITM has become the future trend, due to the synchronization of physical stores and online stores, therefore, the founding brand Sofia's investment in joining the two main parts: one part of the online (network) investment, the part of the investment is divided into the "online wholesale agents" and "ITM merchants" two kinds, the part is completely free and open; the other part of the investment for the entity store, the investment is divided into regional agents and ITM authorized stores two modes, of which the ITM authorized stores mainly have a single store and buyout of two kinds of single-store authorization period for a lifetime, the fee of 18,000 yuan; buyout of the authorization period of three years, authorization The fee is 150,000, 100,000 and 50,000 yuan according to the provincial, municipal and county levels.

ITM store advantages:

1, the company provides marketing training services, including store managers and shopkeepers of business etiquette, product expertise, store display, fashion trends, goods scheduling and management, store performance improvement.

2, ITM stores enjoy the company's unified brand image packaging, the company will plan and organize all kinds of public relations, promotional planning programs according to the local market conditions of the franchise, to provide and brand image or activities related to the design of the manuscript, and constantly strengthen its brand influence in the local.

3, no pressurized goods phenomenon. Because of the ITM strategic platform system under the brand, therefore, join the physical store can not only continue to maintain the store retail, but also accept customers' direct booking, online shopping and services and other profit points, ITM store not only completely change the traditional physical retail store pressure goods pressure capital phenomenon, and quickly realize the return of funds, greatly reducing the online shopping consumer shopping costs, the establishment of a sound after-sales service system in the online shopping, for the traditional Entity store information upgrade and transformation out of a characteristic development road.

4, low risk of entrepreneurship. 5-8 million yuan can realize the dream of entrepreneurship, in the current economic situation, capital is the main contradiction caused by the polarization of the rich and the poor in society, China's business has gradually completed the period of accumulation of raw capital, a large amount of capital and resources have been controlled by the second generation of government officials and the second generation of rich people in the hands of the small entrepreneurship is the last chance to win the wealth of the young people after the 80's, 90's.

Online shopping is a very important part of the development of the business of the world.

Online Merchants: On the Internet with an independent domain name, available for online browsing to view and order the store can be. However, due to the different profit focuses of online wholesale agents and ITM merchants, their requirements are also different.

Authorization conditions: physical office space or sales outlets; physical store to join the business premises must be larger than 30 square meters or more; decorative style must be consistent with the ITM decorative rendering; to comply with the headquarters of the relevant management, such as the daily business hours must be more than 10 hours, shall not be irregularly operated for no reason, and so on.

Join the process:

1, the franchisee to fill out the "application form to join" and "brand business plan", by the Sofia brand headquarters to review and promote the supervision;

2, the franchisee's "Join the application form" through the field inspection notice received within five days to visit the signing; for some reason failed to field inspection can be signed by bank transfer, courier, electronic fax and other forms of delay will not be able to reapply in the same year; audit did not pass shall not apply again within six months.

3, after the inspection, the two sides signed a cooperation agreement, the headquarters for the franchisee authorization, the issuance of brand authorization.

4, the two sides to fulfill the contents of the cooperation agreement;

5, the franchisee store decoration and ordering, headquarters free of charge for the franchisee to provide site selection, decoration, public relations and promotional activities planning, training, management, poster design and other all-round help and guidance;

6, ITM store in the three days before the opening of the headquarters stationed a person to review the store decoration and the store staff to carry out Information technology skills, sales techniques, service rhetoric, reception behavior and other comprehensive training;

7, ITM store business, headquarters stationed personnel to return.