Chen Longjian is the founder of the ITM model, at that time he and the original team (Qingdao HongLiJi Trade Co., Ltd.) to explore the ITM model, set up the brand "Sofia", the brand will be positioned as a circulation brand. So, now Sofia has become the founding brand of ITM mode, that is to say, Sofia is the first brick-and-mortar chain brand to do ITM mode. 2015, after announcing the completion of the exploration of ITM mode, the team carried out a large-scale reorganization and adjustment, and was specially approved by the State Administration of Industry and Commerce to set up the Sofia Big Data Company Limited, which became the first national joint-stock company with the main business of operating big data in China. The company became the first national joint-stock enterprise in China to operate big data as its main business. At present, the enterprise is actively promoting the ITM big data platform preparation work.