Three telecom operators have recently proposed that China Telecom, China Mobile, and China Unicom should transform the Internet to engage in "dual-creation" to retain people
Recently, China Telecom, China Mobile, and China Unicom have put forward the idea of "dual-creation," which is a new approach for the telecom industry. The two companies have been working together to create a new business. (mass entrepreneurship, innovation) strategy. China Mobile has invested 1 billion yuan to incubate 600 projects in five years, and China Unicom has launched an innovation incubator for its employees. China Mobile has invested 1 billion yuan to incubate 600 projects in five years, and China Unicom has launched the "WoCreator" program for employee innovation. In 2012, China Telecom launched an internal employee entrepreneurship program, and in 2014, the company launched the "Shuangchuang" program. The concept of "dual-creation" is heating up. The concept of dual-creation is heating up, and in 2015 it became a household name because it was written into the Government Work Report. In fact, basic telecom operators have been shouting transformation of the Internet in the past few years, competing with OTTs such as BAT, but constrained by institutional factors, the Internet business does not seem to be very successful, for example, China Mobile Fetion, China Telecom Ease of Use and so on in the impact of WeChat, it seems to be lukewarm. So,? Shuangchuang? Is it possible to get out of this thunderous rain drops small Internet transformation circle? The following is the relevant content of my collection of information, welcome to read and view.
Sohu technology survey found that telecom operators this time to engage in? The two sides of the two sides of the two sides of the two sides of the two sides. The company has a lot of people who are interested in the company's products and services. Spend a lot of money to do great things? Fetion, easy letter, set up an Internet company is different, dual-creation is to engage in thousands of small projects, niche products. The goal of most projects is not to finance the listing, but a small-scale? Test the waters? Internet business, at best, is a piece of telecom companies in their own backyard? The most is a telecom company in its own backyard, a piece of the test field.
Currently, the operators are involved in a number of different ways.
1, China Telecom
At present, China Telecom has three major bases in Shanghai, South and Beijing, which are mainly oriented to the innovation incubation of China Telecom's internal staff. So far, **** has collected eight batches of about 1,700 projects, of which 175 projects have been successfully incubated, 20 projects have been corporatized, and 5 startups have introduced external capital.
China Telecom is also the first domestic innovation incubation operator to lay out a nationwide network, and has established physical incubators in Zhangjiang and Yangpu in Shanghai and Nanjing in Jiangsu Province, Chengdu in Sichuan Province, and Hangzhou in Zhejiang Province, mainly for social team incubation, and is actively promoting the establishment of incubators in entrepreneurial agglomerations such as Beijing, Shenzhen in Guangdong Province, Xiamen in Fujian Province, and Suzhou in Jiangsu Province. The company has launched the first external entrepreneurial base in China, and provides free telecom incubation resources of 30,000-50,000 RMB for the resident entrepreneurial projects.
The financial report shows that in 2015, the emerging business revenue of China Telecom increased by about 20% year-on-year, for China Telecom? growth against the trend? The reason, some analysts believe that this is inseparable from its innovation plate. At present, China Telecom pioneered? base incubation, angel investment, shareholding in the company, employee shareholding? The model. Public information shows that the annual revenue growth rate of China Telecom's innovation sector reached 50%, and has become the largest contributor to its incremental revenue.
2, China Mobile
June 3, Li Yue, president of China Mobile, released in Hangzhou, "China Mobile to promote? Mass Entrepreneurship and Innovation? Action Plan (2016-2020)" shows. China Mobile full staff type? Shuangchuang? A total investment of 1 billion yuan, plans to incubate 600 projects in five years, the initial period of internal incubation, the future for social innovation and entrepreneurship personnel and small and medium-sized enterprises to open up the full range, is expected to 2020 through the China Mobile? It is expected that by 2020, through China Mobile's Shuangchuang? It is expected that by 2020, China Mobile's Shuangchuang platform will aggregate ten million internal and external developers, leverage ten billion dollars of social capital, and drive millions of social employment. According to the release of the China Mobile? Shuangchuang? The first phase of the convening order, 570,000 mobile employees can through the dual-creation platform, spontaneous creative declaration, the formation of teams to launch crowdfunding.
It was revealed that each ? spontaneous? project, you can get 800,000 start-up funding, and according to the project team is stationed in Hangzhou incubator, can respectively receive 70% (stationed) or 50% (not stationed) of the original monthly salary if the project? If the project is successfully incubated, the employee can receive the remaining 30% of the salary. , employees can make up for the remaining 30% or 50% of the salary, and then receive incentives to return to the original job, or accept the fund investment, independent business, the entire incubation period time for six months.
Du Qian, deputy manager of the Science and Technology Division of the Technology Department of China Mobile Group, introduced to the reporter, ? It is expected that by 2020, through the China Mobile dual-creation platform, it will aggregate 10 million internal and external developers, pry 10 billion social funds, drive several 1 million social employment, and help the national innovation-driven transformation and development.
Previously, China Mobile nationally launched nine business base model, after integrating all the content base set up Migu culture company, independent operation. As early as 2010, China Mobile cooperated with the Central Committee of the Youth League to promote a million youth entrepreneurship and employment program covering more than 2,000 colleges and universities. China Mobile MM mobile application mall, currently has 100,000 developers, convergence of 1.77 million applications, up to now, to the participating third-party developers hair into 3.7 billion yuan.
3, China Unicom
Recently, China Unicom launched the innovation incubator for employees? The company's first step is to create a new generation of products and services. program. It is understood that the Unicom innovation incubation project to take the cooperation incubation and self-built incubation of two operating modes. Focusing on industrial Internet, big data, cloud computing, Internet of Things and other innovative areas.
Wang Xiaochu, chairman of China Unicom, said that the promotion of internal innovation incubation work is not to catch up with the fashion, the show of the scene, but the actual combination of Unicom, the reality of the need to seek innovation breakthrough.
Unicom encourages internal pilot projects to establish various kinds of? The key to the personnel policy, Unicom plan is to retain the new project personnel labor relations, post level, salary unchanged; at the same time, after the success of the incubation, the team members of the independent operation of corporatization, in the distribution of equity, for the project suitable for independent operation, organized by the Venture Capital Company corporate operation, in principle, by the entrepreneurial team holding.
1, the national macro policy
Relevant information shows that in 2014 alone, the State Council and relevant ministries and commissions issued 13 documents on the promotion of entrepreneurship and innovation, including simplification and decentralization, financial support and other aspects of encouraging supportive policies. This year, the State Council also set up a total of RMB 40 billion? National Venture Capital Guidance Fund for Emerging Industries? In 2015, double creation has been written into the Government Work Report.
Xin Guobin, vice minister of the Ministry of Industry and Information Technology (MIIT), revealed that he is striving to achieve the goal that by 2018, the key industry backbone enterprises will have an Internet? Shuangchuang? platform penetration rate of 80%, become a new source of kinetic energy to promote the transformation and upgrading of manufacturing; to 2025 strive to realize the integration of manufacturing and the Internet? Dual-creation system is basically perfect. The system is basically perfect. Encourage central enterprises to set up innovation investment funds, and guide local industrial investment funds and social capital to support large enterprises' Internet? Dual-creation The company is also working on the development of a new platform, incubation of innovative ideas, transformation of scientific and technological achievements, and cultivation of new industries.
2, retain excellent talent
Internet company start-ups are mostly entrepreneurs own business, and operators? entrepreneurship? is to respond to the policy, profit is forced. With the release of China Telecom's 2015 financial results in late March, the three major telecom operators? report card? came out. The financial report shows that although the total net profit of the three major operators exceeded 140 billion, but the net profit growth rate of only China Telecom showed year-on-year growth and more than 10%, China Unicom declined by 12.4% year-on-year, a sharp decline compared with the 15.8% increase in 2014, and China Mobile declined by 0.6% year-on-year.
At the same time, operators leaving the Internet or to virtual operators personnel is very common. Electricity industry senior observer Ma Jihua believes that the State-owned Assets Supervision and Administration Commission of the three major telecom operators to reduce marketing costs by 40 billion yuan in three years, while the electronic channel will be unprecedented attention, the 4G era, the terminal is no longer as important as 3G, so the counties, towns, villages and business halls store will face reorganization, the three major telecom operators across the city of the railway station, the airport's VIP clubs have also been closed one after another, and it's normal for some employees to leave their jobs, and it's expected to impact the grassroots employees by more than 10 percent.? Taken together, because some overlapping factors will occur in some people at the same time, within the next period of time, the number of employees of the three carriers who left their jobs, either actively or passively, will not be less than 30%-40% of the total number of employees.?
? China Mobile has also been able to retain talent in this way.? Yu Rongrong, assistant general manager of China Mobile's Hangzhou R&D Center, said in an interview with Sohu Technology that the constant exodus of high-level employees from carriers has now become a phenomenon in the industry, and not everyone who sees the millions of dollars in annual salary offered by Internet companies will necessarily jump ship, and there are still many people who will be recruited due to the ideal.
To retain talent, China Telecom uses ? stop salary to protect the post? mode, China Mobile employees are off the production, but still retain a certain salary. Employees can either apply in China Mobile's internal application after the incubation, continuous iterative optimization, promotion and operation, or set up a startup company with China Mobile Venture Capital Fund***. Internet company startup goal is to finance or listed, while the telecom operator's entrepreneurs are internal employees out to try to innovate, once the failure can continue to go back to work.
3, the need for internal reform
One of the employees involved in the dual-creation of Sohu technology, said, in fact, our dual-creation and the cadres of the year? The same. The same, on the one hand, exercise the team, on the other hand, can not adapt to some of the company's strategy of departmental employees to take advantage of the employment. In this regard, the operator of the relevant entrepreneurial responsible person denied that they choose the innovative talent is selected, in addition to declaring the project is more innovative people, the selection is also up to date with the ` top innovative talent, rather than to lay off the staff to be laid off.
China Telecom, for example, in 2013, China Telecom launched ? The first step in the process is to create a small accounting unit. reform, requiring each department to business to set up the smallest operating unit, department members to break the existing position, re-open to the operating unit bidding for jobs.? Because of the market-based competition, so the real number of people needed is less than the total number of members, part of the people will be in a state of unemployment. A source from Jiangxi Telecom revealed: ? This part will be optimized in the form of internal retirement, layoffs, and encouragement of internal entrepreneurship.
Some experts said that in 2014, only Beijing invested more than 100 billion yuan in venture capital. However, the average market probability of success of the Internet-based platform venture capital is only 5%, and tens of thousands of startups have become entrepreneurial road? martyrs? Analysts say that the three major domestic operators have been suffering from the constraints of the company's institutional management of the rules and regulations, so that they are behind BAT and other Internet giants in the commercial operation of innovation and innovation. State-owned enterprises are afraid of missing the boat if they hope to go to the top through administrative reform. Basic carriers are avoiding? institutional reform? After this thorny issue, the initiative to innovate, which is seeking a way out of the development.
The internal entrepreneurial team of corporatization mode of operation will promote the synergy of the units, breaking down the original barriers, may bring the internal departmental boundaries of the re-integration. However, Sohu technology survey found that the transformation of telecom operators Internet in addition to cloud computing, music, animation profit, the vast majority is half dead, especially Fetion and easy to the embarrassing situation, some time ago rumors Fetion will be shut down, telecom to give up easy to believe. Although the operator has been rumored, but Fetion and Ease of Use and WeChat user experience is not a level, these telecom operators to the Internet transformation cast a shadow.
In the wind, personal innovation and entrepreneurship is not very smooth, the average life of the startup business is less than three years, the success rate of entrepreneurship is less than 1%. How can telecom operators improve the success rate of entrepreneurship? Li Yue believes that only with the help of China Mobile? The big ship? , everyone **** with the creation of entrepreneurial environment, in order to make entrepreneurship more stable and more innovative spirit. Wang Xiaochu hopes that by stimulating internal innovation from multiple points, and finally achieve? The four two pivot a thousand pounds? The company's main goal is to improve the competitiveness of the entire enterprise.
Right now, for telecom carriers? Questionable voices: First, telecom operators incubate enterprises in the early stages are generally very difficult to make a profit, and in the incubation of enterprises in the process, whether to solve the user's pain points rather than leading KIP, there are many uncertainties, which for the operator of the decline in profits there is a greater risk. Second, the employees of telecom operators? Keeping the iron rice bowl, with subsidies and bonuses, with a variety of resources in China Mobile, in a superior environment to train out of the team, how to fight with those in the bloody storm out of the BAT competitors PK?
In this regard, the person concerned said in an interview with Sohu Technology, telecom operators are trapped in the system, and Internet entrepreneurs in the mindset of a certain gap, but for the For young people, entrepreneurship brings more excitement than eating a pot of rice to have a sense of accomplishment, so, in case they start a successful business?
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