Traditional style marketing method is to ensure that the popularization, identity, loyalty, and subsequently carry out universal coverage, become a small social circle, the relative path of advertisement word dispersal is long, the high efficiency is very low, precise to get a lot of customers; in the era of the network, the first to ensure that the word of mouth, and subsequently can be popularized. At first, key working groups are established, subsequently key working groups force the masses from myself to the masses and finally get universal coverage and jeopardize. According to the Internet technology, the company is able to maintain instant communication with the customers, faster and efficient, it is worth mentioning that the Internet marketing can integrate text, video voice, photos, and subsequently see the customers actively retrieve, the customers can also actively search for more information content merchandise, not only reduces the waiting time, and reasonably reduces the cost of the enterprise network marketing information content dispersal of the cost of the fee. Network marketing is able to maintain immediate merchandise sales without store rent and labor costs, which can assist the company to alleviate the pressure of inventory work and reduce operating costs.
Second, the way and communication methods of change
If the traditional marketing methods want to be based on a variety of ways to carry out marketing promotion, on the one hand, the cost is very high; on the other hand, on the other hand, the actual effect is not significant. From newspapers to television sets, from radio programs to publicity posters, these, it must be a lot of human resources, human and material resources and funds, a huge drain on the company's power energy. In the network era, marketing methods can change rapidly according to PC terminal equipment and mobile terminals. WeChat promotion, video promotion, marketing SMS, social media marketing and other ways and means are able to spread information sources at low cost and high efficiency. Internet marketing has a short production cycle time, and even if it is started in a short period of time, it can be carried out quickly according to customer satisfaction, while traditional advertisement design and production costs increase, and the starting cycle time is fixed and unchanging. It is different from the unilateral communication of the Internet media, which is an interactive communication of information content. Based on the connection, customers are able to get more and more detailed information from the dealer's relevant website based on the click of the computer mouse. In addition to this, customers are able to fill out and submit online forms immediately based on the advertised indoor space, and manufacturers are able to obtain valuable user satisfaction information anytime, anywhere, which further reduces the distance between the customer, the company, and the famous brand.
Three, the transformation of promotional tools
The network era of traditional promotional tools (raw materials, home screens, brochures, end-device displays, speeches, project investment to promote the guide, the current policy) and the network era of promotional tools (technological, Internet marketing, Baidu marketing, the people of the news media, precision marketing, event marketing) way to produce a vastly different way with which to produce is that the Content dispersal has caused an explosion in all of the Internet. Internet marketing can maintain precise marketing promotion, in Internet marketing, most customers are all based on the Baidu search engine to retrieve the relevant long-tailed words to arrive at the official website of the enterprise, and therefore the Internet marketing is very effective in assisting the needs of customers, and therefore the conversion rate will be very high! Relying on excellent information technology, the company is able to read data according to the Internet in a timely manner. The accumulation of a lot of data and information can produce the company's own database query. Relying on this massive information, the company is able to analyze and predict the company's future prospects and development trends, and develop a relative strategic positioning. With the advent of the Internet, the dissemination of information content in today's society has exceeded unprecedented rates and relative densities. Regardless of the time, indoor space and natural geographic constraints, Internet-based event marketing can assist a company to carry out promotional planning and publicity planning at any time. Relying on Internet technology, companies are able to rationalize their online promotions.
Four, the poor quality of commodity photos
The bigger problem that jeopardizes the conversion rate of commodities is the photos, which, as we all know, account for a high proportion of commodities. If the image is not done very well, it will not be easy to have all points a bit. At a retailer, customers are able to examine the product from every angle and have the opportunity to try it on to see if it fits. Thus they know if it fits and is worth buying. You should present as close a feeling as possible. It is best to photograph the product from different viewpoints. In addition, it is better to develop a model of the product. If the picture of the product is taken randomly, you will not be able to expect your customers to feel the urge to buy it. The light in the photo should not be too dark and there should be no strange black shadows. The product should be clearly displayed and work well on the shelf. Without a good picture of the product, customers will not only not be able to recognize the product, but will also think that you are not skilled enough. Therefore, please place the product under the best light source and take better photos! Because I was able to create a small and medium-sized personal studio, I was able to pick up some samples for a photo shoot, and some beautiful photos to increase the conversion rate!
Fifth, the product description is not clear
Just improve the product photography is not enough. Product description is also critical. Ambiguous or even incorrect product descriptions will cause people to discard the web page within seconds and not get an excellent conversion rate. Product descriptions are critical. A scientific study has shown that just touching a product can increase the urge to own it. How can you really experience the products on the internet? Describing the product in as much detail as possible will give the prospective customer the impression that he is holding it. A misrepresentation of the product will take away many of your opportunities to entice customers to buy the product. You will lose the opportunity to tell a story and the ability to differentiate the product on another level. Naturally, many of you will say, "I can learn to do it myself, everything is fine, if you have enough energy and financial cost, and must have a certain amount of talent to give it a try, then can I pay someone else to do it? Well, but we must wash our eyes, the end of the good and bad what kind of people have what businesses, to prevent the businessman who encountered the money is also difficult to buy the actual results, what he said, how do I judge? Naturally able to.
Six, marketing and sales market total traffic high conversion rate
Lack of excellent merchandise Q&A will ruin the free online store, if the product introduction is wrong, will lead to greater damage. What's more groovy is incorrect computerized typing, incorrect information or a poor method of narrating the merchandise that isn't enough or not more satisfactory. From the perspective of Broken Windows Theory. the underlying theory of Windows destruction was initially used to parse out offenses in the neighborhood. The assumption was that damaged windows or small acts of vandalism in neighborhoods were not a problem in themselves, but that tolerance of this small problem would develop into an incentive for delinquency. Nowadays, people use it for cross-border e-commerce. If a customer sees a product presentation that is not technically professional, he will wonder if the store is doing something sloppy on another level.
Seven, separate store marketing, improve the conversion rate of marketing and promotion
A non-murderous platform website can generally produce a bright feeling to customers. Try it out?Hishop suffers a lot of compliments from web operators who pick customized web pages. A data survey reported that among the various countermeasures used by free online retailers to boost customer conversion rates, presenting colorful product profile information content is clearly beneficial in boosting the conversion rates of free online store customers. This is true for individual free online stores. The more detailed the products are, and the clearer the photos of the products are, the higher the interest of the customers will be. Along with the trend of video technology, video demonstration of your products has turned into a fashionable trend. A woman who operates a lingerie boutique using hishop's free online store system has been using herself as a role model to show off her goods for a long time. According to the data survey report, the record information content of the free online store, business process qualification display information, detailed contact information content, authoritative network security certification label and other information content can enhance the customer's recognition. Only when the customers feel safe, they will further cause business negotiation, online purchase and other personal behaviors. Nowadays, many free online stores follow this kind of "marketing and qualification" method, which has reasonably increased the conversion rate of customers and gained proud examination results. The whole process of customer conversion is reflected in the visit process, transaction process, application registration process, interaction process and so on. Instead of testing the customer's attentiveness, one should try to make every step of the actual operation satisfactory to the customer and get the result he wants quickly.Hishop free online store system presents three ways of buying for different customers with different preferences and mindsets: applying for registering to buy, registering for an account to buy and buying without registering to buy. Free online customer service tool is a dual communication tool. Customers are able to actively communicate with online customer service, online customer service can also care about the customer's browsing personal behavior, and actively pass out session invitations to assist customers to solve their difficulties. At this stage, the hishop mobile software is able to maintain extreme integration with 53 customer services.
Eight, big data marketing for online finance
Customers are very precise and the total traffic level is very large and predictable, making it one of the most economically developed and efficient streams to actually operate. For example, a company must hold a double eleven financial industry festival. Just big digital adwords are insufficient. Most big number adwords must be bid on. The best way to do this is to shop for a wide variety of well-known brands of display adwords indoor space at a fixed, cost-effective price. Internet technology makes it very easy to make consumer management decisions without significant regional and temporal characteristics. The key modes of operation are video advertising and media relations. Some P2P companies have sales market managers derived from traditional industries such as FMCG or shopping malls. Social media marketing and promotion are all the top priorities of all Jungfrau airstrikes, such as news media public relations for electronic device rental treasure, and event hype should be more careful. For the enterprise of heavy sales market, the sales market bears the total flow; in the enterprise of again operation, the steps are solved by the process, and the goods are solved by the process. The former type is immediately led by the senior vice president of marketing and promotion, while the latter type is led by the senior vice president of operations. The key difference between the two depends on the fact that when the sales market bears the total flow, the well-known brand public relations and social development marketing promotion can fully play a better synergy effect, while when the operation bears the total flow, the activity program and the commodity planning can fully play a better efficacy of togetherness.
The final practical effect will be today, tomorrow will be completely ineffective, according to a variety of channels inseparable harmony network marketing and offline promotion marketing promotion, to enhance the stickiness of its service platform customers, automatic updating of the dynamic service platform, and customer communication, people will be on time to organize a number of thematic activities can be reasonably to promote the service platform thematic activities, do not have to think that the advertisement out of words will have practical effect, the advertisement words will have practical effect, the advertisement words will have practical effect. Will have practical effect, the quality of the advertisement words must many people real-time monitoring system manipulation, characteristics, must be suitable for the Internet technology customers can attract, must poke the overall target customer mental state, many people will once point to understand the last time. Basically all free online business processes should understand the necessity of Internet marketing to promote the conversion rate. Enhance the conversion rate of Internet marketing is nothing secret, must stand in the customer's point of view, improve its network marketing concept, enhance the online platform and steps, pay attention to the customer experience, correctly guide the customer to participate in interactive exchanges, and proactively to maintain the association with the potential users, the advantages of the Internet marketing there are many, the development trend of the contemporary company and the hazards of the harm is quite harmful, especially in the is in the Internet technology Rapid development trend of the background map, Internet marketing will be the present and future development orientation of the enterprise network marketing, the company should be sufficient to grasp the Internet marketing, the use of network marketing enterprises as soon as possible development trend.